State Farm Rolls Out Teaser for Super Bowl LX Spot
Campaign pokes at rivals when it comes to comprehensive insurance coverage
State Farm on Monday rolled out a teaser for a new ad campaign that premieres during Super Bowl LX. The campaign, "Stop Livin' on a Prayer," turns Bon Jovi's iconic tune "Livin' on a Prayer" into a humorous play that encourages viewers not to settle for coverage that makes them feel "halfway there."
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