ANA Study: 53 Percent of Marketers Struggle to Unify Measurement
Cross-channel tracking and inconsistent KPIs remain top challenges
More than half (53 percent) of marketers struggle to unify measurement across channels for optimization, per the ANA’s “State of Marketing Measurement Report.” The report, based on the responses from roughly 95 marketers, also found that inconsistent metrics remain a sticking point.
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