Marriott Bonvoy Puts on a Full Court Press for March Madness Ad Campaign
The ads are designed to bring the hoopla to life
Marriott Bonvoy has a series of ad plays tied to the NCAA's March Madness, which tips off next week. The luxe hotel chain on Wednesday rolled out a new campaign, "Where Gameday Checks In," featuring athletes, teams, and fans as they connect through the shared rituals of sports travel, in addition to other marketing efforts.
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