NBA and The Coca-Cola Co. Announce Multiyear Global Partnership
Agreement brings back Sprite as the league's exclusive soft drink
The NBA and The Coca-Cola Company on Tuesday announced a new multiyear global marketing partnership that brings Sprite back as the league's exclusive soft drink. PepsiCo, which previously held the position as official sponsor, will keep its ties to the NBA with sponsorships through its Ruffles and Gatorade brands.
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