New Campaign for Grey Goose Promotes 'The Devil Wears Prada 2'

The vodka brand creates a cocktail based on a popular character from the upcoming sequel

Grey Goose is teaming up with "The Devil Wears Prada 2" for a global campaign to help plug the sequel, which hits theaters May 1. The campaign features ads starring Heidi Klum, along with a signature cocktail, pop-ups, and brand activations.