PQ Media Study: Anemic Growth in Global Media Usage in 2025
Lack of major sports events and federal elections tempers growth, but a rebound is expected
Global consumer media consumption rose only 0.3 percent in 2025, a sharp slowdown from the 2.1 percent boost the previous year, according to new research released Tuesday by PQ Media. However, a confluence of marquee sporting events, federal elections, and nationwide celebrations are projected to accelerate usage this year.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.