WNBA Adds Procter & Gamble to Its Roster of Partners

A bevy of P&G brands plan to leverage the league in their upcoming marketing efforts

Procter & Gamble (P&G) on Tuesday announced a multiyear partnership with the WBNA, spanning several of the company's brands, such as Mielle, Olay, and Secret. Throughout the WNBA season, which tips off May 8, the league will introduce partnerships with other P&G brands, including Downy, Gillette, and Venus.