Chili's Takes Fast-Food Brands to 'Food Court' With New Spicy Big Crispy

Restaurant chain adds chicken sandwich to its '3 for Me' offer in the latest 'chicken sandwich wars' salvo

Chili's adds its Big Crispy and Spicy Big Crispy chicken sandwiches to the $10.99 3 For Me meal, escalating the chicken sandwich wars with a value-focused campaign targeting fast-food rivals.