Heinz Helps Kick off the NFL Draft by Honoring 'Mr. 57'
The marketing effort comes soon after the brand signed on as the official condiment of the NFL
Heinz is spotlighting the 57th pick in the NFL Draft with its new "Mr. 57" campaign, marking its debut as the league's official condiment partner and tying the brand's iconic number to a high-visibility sports marketing moment.
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