Report: Just 10 Percent of B2B Marketers Are Confident They're Reaching the Right Accounts
Measurement approaches have not kept pace with how B2B campaigns are executed
Just 10 percent of B2B marketers say they are confident they are reaching the right accounts, according to a new AdExchanger, Bombora, and PrograMetrix study. The findings suggest measurement approaches may be lagging behind increasingly complex, full-funnel B2B campaigns.
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