New ANA Report: Widening Gap in Programmatic Advertising Spending
Higher performers convert significantly more programmatic spending into qualified impressions
A widening 21.9-point gap now separates top and lower programmatic performers, with higher-performing advertisers converting 54 percent of spending into qualified impressions. The ANA's Q1 2026 "Programmatic Transparency Benchmark" suggests quality governance — not cost — may be the defining factor in programmatic efficiency.
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