New Polaroid Ad Campaign Pictures the Joys of Analog

The underlying message is the increasingly human need to step away from technology

By Matthew Schwartz    June 22, 2026     3-minute read

Polaroid launches "The Best of Summer Is Analog," a campaign tied to its new Go Generation 3 camera that challenges digital overreliance through bold outdoor ads. The effort — spanning Coney Island to London — may signal a growing brand opportunity in marketing analog experiences to screen-fatigued consumers.