Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar
The beauty brand will be seen on the new show 'Elle' in various ways
Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.
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