New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity
P&G brand partners with Major League Soccer and Trevor Noah to get the message out
Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.
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