Werther's Tunes Up Its Marketing Efforts with New Ad Campaign
Candy brand launches nostalgic sweepstakes featuring a cassette tape to celebrate its soft caramels
Werther's Original is launching a new music subgenre, Soft Caramel Rock, and a retro sweepstakes to celebrate its soft caramels. The campaign taps nostalgia marketing and may signal a broader shift in how candy brands connect with consumers.
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