Mike's Hard Lemonade and Genesis Partner with Netflix for New Series 'The Hawk'
Both brands leverage the show to expand their audiences and boost their exposure
Mike's Hard Lemonade and Genesis are partnering with Netflix on custom ad campaigns tied to Will Ferrell's golf comedy series The Hawk. The deals signal a growing shift toward branded entertainment as brands seek unconventional ways to reach new audiences.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.