Search Marketing Knowledge Center

Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals

B2 Awards February 20, 2024

Principal Financial Group promoted the business advantages of employee benefits.

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USPS Thinks Big and Connects Locally

B2 Awards September 11, 2023

The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.

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Henkel Scales Up Account-Based Marketing

B2 Awards September 11, 2023

Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.

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ExxonMobil Helps Shape the Path of Mining Excellence

B2 Awards September 8, 2023

An in-person event, "Mining into the Future," reimagined ExxonMobil's role from a commodity supplier to a trusted consultant and thought leader in the mining industry, elevating its profile and driving awareness of its mining solutions.

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MARSS Shows How It Defends the Skies

B2 Awards September 8, 2023

MARSS launched a PR campaign at the World Defense Show to showcase its cutting-edge counter-drone technology and establish itself as a leading player in the defense and technology industry.

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MissionSquare Offers a Hero’s Farewell

B2 Awards September 8, 2023

MissionSquare Retirement Services transformed retirement planning with a powerful campaign that pays tribute to public service workers, redefining their financial future and commitment to communities.

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Spicing up TV: MNTN's Innovative Campaign for Steve-O's Hot Sauce

B2 Awards September 8, 2023

MNTN and Steve-O collaborated to create a groundbreaking TV ad campaign using MNTN's innovative platform, resulting in impressive viewer engagement and sales.

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ICE Gives Itself a Cool New Image

B2 Awards September 8, 2023

Intercontinental Exchange (ICE) used an integrated campaign to reposition the company and articulate its new purpose of connecting people and businesses with opportunity.

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LinkedIn Targets B2B Brands

B2 Awards September 8, 2023

LinkedIn Marketing Solutions launched an integrated campaign targeting B2B companies.

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LiuGong Goes Big with Invites to Dealers

B2 Awards September 8, 2023

LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.

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The Palm Beaches Promotes Itself Between-The-Sessions

B2 Awards September 8, 2023

Discover The Palm Beaches implemented an innovative campaign, "Between-The-Sessions," to boost awareness of The Palm Beaches as a top meetings and conventions destination, emphasizing the unique experiences available in the area.

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Plante Moran Plants Seeds of Transformation

B2 Awards September 8, 2023

Overcoming the challenges of crowded competition and changing market dynamics, Plante Moran successfully repositioned itself through a multifaceted campaign, resulting in significant growth, increased awareness, and a strengthened reputation.

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Accelerating Mortgages: The RCG Calculator Success Story

B2 Awards September 8, 2023

RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.

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Hispanic Horizons: Transforming Brands and Empowering Growth

B2 Awards September 8, 2023

TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.

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Zoetis Offers a Best of Breed in Gaming

B2 Awards September 8, 2023

To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.

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Gaming the Path to Cybersecurity Leadership

B2 Awards September 8, 2023

In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.

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Microsoft’s Mavericks Pioneer SMB Growth and Revenue Surge

B2 Awards September 8, 2023

In an effort to capture a greater share of Canada's booming small and midsized business (SMB) market, Microsoft embarked on an innovative campaign named "Innovation Maverick,” offering tailored solutions and creating an integrated managed account experience for SMBs.

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Barkley Does Research Promotion Right with This Omnichannel Campaign

B2 Awards September 5, 2023

Barkley leveraged an omnichannel campaign to increase interest in one of its most important research reports.

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IBM’s Podcast with Malcolm Gladwell Highlighted a New Brand Platform

B2 Awards September 5, 2023

To promote its “Let’s Create” brand platform, IBM partnered with iHeart and Malcolm Gladwell to produce a podcast that highlighted developers, data scientists, technologists, and engineers — the modern economy’s creators.

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