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Search returned: 99 document(s).
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Rethinking Growth for Retail Media
CMO Content July 8, 2026DoorDash is a child of the mobile revolution, and the AI revolution will create the same kind of opportunity for those willing to move toward it. During the Global CMO Growth Council Leadership Summit in Cannes, on June 24, 2026, Tim Castree and Toby Espinosa grounded their discussion in insights gained through DoorDash's engagement platform data.
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RECAP: Global CMO Growth Council Leadership Forum from Cannes, 2026
CMO Content June 30, 2026The Global CMO Growth Council convened one of its most consequential forums to date — bringing together someof the world's leading CMOs withleadership from the ANA, 4A's, and IAB. The forum covered Growth Council progress across its core working teams, as well as focusing on critical growth areas including Commerce Media, Marketing Talent, and AI Leadership.
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Enterprise Growth Architecture 2.0: Beyond Marketing
CMO Content May 20, 2026Based on 500+ interviews and thousands of investor calls, this report makes the case that CMO skills — understanding people, building trust, reading organizational context — are exactly what businesses need to drive growth now. Produced in collaboration with Growth Council contributor - the Institute for Real Growth (IRG).
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Winning as a B2B Brand in the Age of Gen AI Search
CMO Content May 20, 2026B2B marketers are facing a defining inflection point: as generative AI search reshapes how buyers discover, evaluate, and trust brands, the playbook that worked yesterday is no longer enough. This presentation tackles the two most pressing questions CMOs are asking right now: how do we get cited in AI search results as click-through rates plummet, and how do we build authentic human connection when AI is the mediator?
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Global CMO Growth Council Forum | Adobe Summit 2026
CMO Content May 7, 2026On April 22, 2026, the ANA and PwC convened a special workshop for the Global CMO Growth Council at the Adobe Summit in Las Vegas. The session centered on a single question: as AI reshapes what marketing can do, will the function grow in strategic importance — or just reduce budget?
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Shaping the Future of Enterprise Growth
CMO Content April 27, 2026This presentation centered on the thesis that AI must be positioned as a growth strategy — not merely a productivity or cost-cutting tool. Drawing on an analysis of 190+ companies across five years of data, PwC made the case that leading marketers who excel across creativity, execution, brand strength, and marketing ROI deliver 68% greater total shareholder return than laggards.
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Global CMO Growth Council at Spikes Asia 2026
CMO Content April 1, 2026AI’s rapid shift into its practical, operational era is reshaping every aspect of marketing. The session focused on the shifts CMOs must lead in 2026 and beyond, surfacing the sharpest signals to inform executive decision-making and support more confident, creative-led growth.
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Official Recap: Global CMO Growth Council London Forum, February 2026
CMO Content March 9, 2026The Global Growth Council convened marketing leaders to help advance the Council’s efforts to define the enterprise standard for AI adoption.
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Beyond the Prompt Scaling AI from Efficiency Win to Enterprise Value Engine
CMO Content March 4, 2026This document outlines the strategic imperatives for marketing leaders to scale AI from tactical efficiency gains to enterprise-wide value creation, based on extensive interviews and survey insights from CMOs and senior marketing leaders around the world.
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Winning in a Polarized World: The Growth Paradoxes
CMO Content February 19, 2026These findings represent the first phase of Marketing 2030, a year-long, forward-looking study led by the IRG and FOMI in collaboration with the ANA and the Global CMO Growth Council. The initiative aims to define the marketing strategies, organizational structures, capabilities, and CMO leadership approaches required to succeed in the decade ahead.
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Super Bowl LX Implications for CMOs
CMO Content February 5, 2026Results from a recent Growth Council/Morning Consult Study show that the Super Bowl represents a concentrated growth moment for CMOs — and not just a branding event. At the same time, advertising during the game creates a strong “category leader” halo, helping brands strengthen competitive positioning and long-term equity while driving near-term engagement.
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The 2025 Global CMO Growth Summit Recap
CMO Content November 14, 2025This recap captures the key actions, priorities, and commitments that will shape the industry’s 2026 Growth Agenda and outlines how the Council is uniting the world’s top marketers to drive growth with urgency and accountability.
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Generative AI: How to Get Ahead of the Game
CMO Content October 30, 2025AI isn’t just another tool; it’s a transformational force that’s reshaping how brands operate, connect, and grow. Everyone needs to become the “Chief Architects” of change, here are recommendations on how you and your marketing teams can lead.
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Transformation of the General Motors Brands
CMO Content October 30, 2025Learn how General Motors (GM) has undergone a sweeping transformation across its brands, fueled by a bold shift in strategy, cutting-edge AI integration, and a renewed emphasis on creative marketing.
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What Matters in Brand Building
CMO Content October 30, 2025Companies need to continuously reinvent their brands to be relevant and resilient. Keep it simple, be the best in your category and continue to focus on consumer growth of your products.
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Utilizing AI Across Your Brands
CMO Content October 30, 2025By utilizing AI across all your brands, you will gain insights from your consumers in real-time, increase awareness and brand engagement plus reduce marketing costs.
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Global CMO Growth Council 2026 AI Business Planning Session at Cannes, 2025
CMO Content July 10, 2025This session brought CMOs together to explore how AI is reshaping the foundations of business planning. The conversation focused on integrating AI into 2026 strategies while addressing the leadership, governance, and capability shifts required to unlock AI’s full value across the marketing organization.
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Global CMO Growth Council Leadership Assembly at Cannes 2025: CMOs Unite to Shape Marketing’s AI Future — Urgency, Accountability, and Action
CMO Content July 10, 2025At the 2025 Global CMO Growth Council Leadership Assembly in Cannes, marketing leaders united around the urgent need to address both the promise and risks of AI. The Council emphasized the need for intentional, measurable, and coordinated action.
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Global CMO Growth Council — Inclusive and Sustainable Marketing Roundtable at Cannes
CMO Content July 3, 2025This roundtable convened CMOs committed to embedding equity and environmental impact into the core of their marketing strategies. The discussion focused on turning purpose into performance by making inclusive representation and sustainability non-negotiable in brand building, product innovation, and media investment.
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Global CMO Growth Council — Creative Effectiveness Forum at Cannes
CMO Content July 3, 2025At Cannes, the Creative Effectiveness Forum brought together global CMOs to confront a critical challenge: how to ensure creativity drives measurable business growth.
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