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  • A Definitive Guide for CEOs and CMOs to Jointly Unlock Growth from Marketing

     CMO Content   April 19, 2024  

    This study, developed in partnership with McKinsey, provides a new perspective for unlocking marketing-driven growth - and has implications for CEOs, executive committees, C-Suites, and chief marketers.

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  • IRG Impact Study Findings: Driving More Humanized Growth

     CMO Content   December 9, 2023  

    In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.

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  • 2023 ANA Global CMO Growth Summit Recap

     CMO Content   November 19, 2023  

    The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.

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  • The ANA Global CMO Growth Council Position on Generative AI — Draft October 2023

     CMO Content   November 17, 2023  

    The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.

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  • The ANA Global CMO Growth Council Generative AI Pulse Check

     CMO Content   November 17, 2023  

    Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.

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  • The Business Guide to AI (for CMOs)

     CMO Content   November 15, 2023  

    The sixth annual ANA Global CMO Growth Summit brought together an unprecedented panel of the world's leading AI companies to address the delegation on Generative AI for marketers.

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  • Creativity, Digital Experiences, and AI — from Adobe

     CMO Content   November 15, 2023  

    Scott Belsky, Chief Strategy Officer and EVP, Design and Emerging Products at Adobe, explains why creativity and personalized digital experiences will change everything — and shares his view on “The Five Waves of Change.”

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  • Customer Promise: A Radically Simple Way to Land Brand

     CMO Content   November 15, 2023  

    During the 2023 ANA Global CMO Growth Summit, Jann Schwarz shared new research from the LinkedIn B2B Institute in partnership with Roger Martin. Fuel your brand growth strategy by moving from a “brand promise” to a “customer promise.”

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  • Elevating Creativity for Impact

     CMO Content   November 15, 2023  

    Spencer Fox, SVP, Global Business Lead at LIONS Advisory introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework identifies the three levels a brand organization, regardless of sector or size, needs to develop to deliver a culture of creative effectiveness.

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  • The Business Guide to AI

     CMO Content   November 9, 2023  

    This guide is a practical and actionable platform for CMOs to integrate AI into their practices brought to you by the ANA Global CMO Growth Council and Bloomberg Media.

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  • A Wake-Up Call for CEOs

     CMO Content   November 9, 2023  

    The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.

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  • The Business Guide to AI presented by Bloomberg Media

     CMO Content   November 9, 2023  

    The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.

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  • Have Marketers Lost Their Seat at the C-Suite Table?

     CMO Content   November 7, 2023  

    In 2023, ANA partnered with McKinsey to research the CEO and CMO role. This presentation, delivered during the 2023 ANA Global CMO Growth Summit in Orlando on October 24, identifies three primary areas of misalignment between CEOs and CMOs when it comes to driving the growth agenda.

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  • Two Global CMO Growth Council Leaders Share Insights from the 2023 Global CMO Growth Summit

     CMO Content   November 2, 2023  

    During the sixth annual Global CMO Growth Summit in Orlando, over 250 CMOs and Industry Leaders shared insights, experiences, and inspiration for accelerating business growth with impact. Hear from Shenan Reed, SVP, Head of Media at L'Oréal, and Douwe Bergsma, CMO at Piedmont Healthcare.

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  • AI and the Era of the Copilot

     CMO Content   October 26, 2023  

    In this presentation, shared during the 2023 ANA Global CMO Growth Summit, Microsoft's Mauricio Ferreira reveals how the center of gravity for AI has shifted. Find out why we are now entering the era of the Copilot — and how you and your brand can benefit.

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  • Building a Culture of Creative Effectiveness

     CMO Content   October 23, 2023  

    The WARC white paper Building a Culture of Creative Effectiveness outlines a newly developed framework for brand organizations wanting to develop a culture of creative effectiveness.

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  • Executive Summary of the IRG Oxford Said Impact Study

     CMO Content   October 19, 2023  

    Companies today are no longer defined solely by their capacity to generate profits for shareholders and are increasingly seen as integral parts of a larger societal ecosystem. The Institute for Real Growth’s Impact Study explores this paradigm shift, identifying the drivers of Humanized Growth and specifically the role of the CMO and Marketing.

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  • Sustainability Sector Index | Prepared by Kantar Exclusively for the ANA Global CMO Growth Council

     CMO Content   October 17, 2023  

    Brands need to define how to respond to the sustainability revolution and the changing values of consumers, society, and the marketplace. The Sustainability Sector Index report from Kantar aims to inspire and guide you to put social and environmental sustainability at the heart of your brand strategy.

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  • ANA Global CMO Growth Council — Data, Technology, and Measurement Working Team: Q4 Update

     CMO Content   October 17, 2023  

    On October 10, the ANA Global CMO Growth Council Data, Technology, and Measurement Working Team conducted a special two-part executive forum to cover Marketing Technologies and Valuable Customer Engagement. This presentation covers the material presented.

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  • ANA Global CMO Growth Council Quarterly Progress Update — Data, Technology, and Measurement

     CMO Content   July 25, 2023  

    The CMO Growth Council met to discuss how to best streamline the digital media supply chain (especially programmatic) to reduce inefficiency.

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