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Bonus Episode: How Brands Are Activating Around the World Cup, with StackAdapt's Greg Joseph
On Scope June 4, 2026The 2026 FIFA World Cup may be the most complex omnichannel activation opportunity in a generation. Greg Joseph of StackAdapt joins the On Scope podcast to explore how programmatic precision and connected storytelling could help brands move beyond broadcast and meet consumers across every leg of the journey.
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Bonus Episode: Why Personal Branding Is Your Company's Secret Weapon, with LinkedIn's Alex Josephson
On Scope May 14, 2026Alex Josephson, VP of BrandWorks at LinkedIn, joins the On Scope podcast to discuss the rise of the professional influencer and the power of personal branding. The shift toward authentic executive visibility and human content, created by employees, could change how brands build trust and spur consumers to make decisions.
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What Beyoncé Can Teach You About Marketing, with Dr. Marcus Collins
On Scope April 23, 2026Dr. Marcus Collins joins the On Scope podcast to explain why brands misread culture, how purpose drives relevance, what marketers can learn from cultural leaders, and what he himself learned leading Beyoncé's digital marketing strategy.
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You're Overthinking Your Media Strategy, with Infolinks Media's Bob Regular
On Scope April 16, 2026Ad tech veteran Bob Regular argues marketers are overthinking programmatic media. He joins the On Scope podcast to discuss why smarter buy paths, context, and outcomes — not shortcuts — are what will actually drive performance and trust in media buys.
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It's Time Marketers Slay Their Strategic Enemies, with Laura Ries
On Scope April 9, 2026Globally recognized strategist and bestselling author Laura Ries joins the On Scope podcast to discuss positioning, visual hammers, and how a strategic enemy just might be the force multiplier your brand has been looking for.
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Mastering Culture in Every Dimension
On Scope April 2, 2026Kellie Pean and Alyssa Convertini Lindquist, co-founders of Brand New: A Collective, join the On Scope podcast to cover how company culture is the ultimate catalyst for producing great work, the silent killers destroying your internal culture, and how brands of all sizes can own culture without a massive media budget.
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Tapping into the Power of Neurodiversity in Business Performance
On Scope March 26, 2026Executive Coach Rita Ramakrishnan joins the podcast to discuss the specific steps brands and business leaders can take to tap into the superpowers of their neurodivergent workforce and explain why doing so is an increasingly critical imperative for business success.
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Is Playing It Safe the Biggest Risk Your Brand Can Take?
On Scope March 19, 2026Drawing on proprietary research and ongoing engagement with Fortune 500 leaders, Gravity Research’s Joanna Piacenza joins On Scope to explain why many brands are opting for caution in 2026 and why that instinct may introduce long‑term reputational and growth risks.
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Everything You Need to Know About Maximizing NIL Partnership Value
On Scope March 12, 2026Learfield’s Solly Fulp and Grant Jones provide a practical, on‑the‑ground view of how NIL is maturing into a sophisticated marketing channel and share their one piece of advice on what every brand marketer needs to be doing to maximize the ROI of their NIL agreements.
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Digital Fixation Is Leading Brands Astray with Dr. Mara Einstein
On Scope February 26, 2026Author and self-proclaimed marketing critic Dr. Mara Einstein challenges marketers to reconsider the long‑term consequences of attention‑driven tactics and shares a fascinating story of a brand abandoning social and improving loyalty to its business.
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How Marketers Can Take Back Marketing with Accenture Song’s Arun Kumar
On Scope February 19, 2026Accenture Song’s Arun Kumar shares his thoughts on how marketers can reclaim their data and digital destinies, why it’s an ongoing lack of internal communication that leaves consumers with less-than-ideal brand experiences, and his vision for an idealized future of data-driven marketing.
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Lessons from This Year's Super Bowl Ads with Zappi CMO Nataly Kelly
On Scope February 12, 2026Zappi CMO Nataly Kelly joins the show to break down her organization’s annual analysis of the Super Bowl ads, covering which ads performed well with consumers, which ads missed the mark, and what marketers of all kinds can learn from both.
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Why The Puppy Bowl is Advertising's Real Big Game with Twyla Huang-DiSimone
On Scope February 5, 2026Twyla Huang-DiSimone, SVP of revenue marketing at Warner Bros. Discovery, unpacks the reasons why the Puppy Bowl has become a contextual advertising gold mine and reveals how marketers of all stripes can take the lessons from this marquee event and apply them to their own media strategies.
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Your Brand Is in Trouble: A Look into the Future of Marketing with Faith Popcorn
On Scope January 29, 2026Faith Popcorn, futurist to the Fortune 500 and a marketing icon, joins the show to give listeners an inside look at the future, including what brands often get wrong when futurecasting, her thoughts on a potential “AI apocalypse,” and her shocking prediction for what marketing will look like in ten years.
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Introducing the Future Marketer with ANA CEO Bob Liodice
On Scope January 22, 2026ANA CEO Bob Liodice returns for his annual “state of the industry” appearance, covering the reasons why he is optimistic about the future of marketing and the skills and traits all marketers will need to succeed in 2026 and beyond.
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Short-Termism Is Killing Your Business and Other Lessons from Season One
On Scope December 18, 2025The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.
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A Marketer’s Guide to Practical AI Implementation with Caitlin Blewett
On Scope December 11, 2025Genpact CMO Caitlin Blewett shares real world examples of how her team thoughtfully implements AI, how brands can maintain differentiation in AI’s growing “sea of sameness,” and how you can convince leaders caught up in the hype cycle to pump the brakes and be more strategic about AI rollouts.
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You're Thinking About Brand Value Wrong with Alfred DuPuy
On Scope December 4, 2025Brand Finance’s Alfred DuPuy joins On Scope to dive into how the concept and formula for brand valuation has evolved over the years, why brand value is viewed as ephemeral when it is actually a concrete concept, and how misunderstanding all of this is actively hurting your bottom line.
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Spotting Red Flags in MarTech with Danilo Tauro
On Scope November 20, 2025Danilo Tauro, a marketing veteran and bonafide tech expert, shares his best tips for how marketers can spot both red and green flags when assessing MarTech solutions, including his five questions every marketer needs to ask when evaluating a new tool or platform.
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How to Make Marketing Experiments That Actually Work with Paul Boruta
On Scope November 13, 2025Paul Boruta, founder and CEO at Slingwave, joins the show to break down the importance of incrementality, share tips on designing marketing experiments that actually work, and provide insight into differentiating between datapoints that are interesting and those that are meaningful to the business.
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