Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 227 document(s).

  • Marketers Need a Sharper Antenna for Programmatic Advertising

    Champions of Growth Podcast   March 6, 2024  

    Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

    view
  • Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer

    Marketing Futures Podcast   March 5, 2024  

    Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.

    view
  • Thistle Farms: A Model for Women’s Recovery

    Beyond Profit Podcast   March 5, 2024  

    In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.

    view
  • How PersonalRX Is Reinventing the Pharmacy Business

    Beyond Profit Podcast   February 20, 2024  

    As founder and CEO of PersonalRX, Larry Margolis is changing the very nature of the pharmacy business through innovation and technology. In this episode of Beyond Profit, Larry joins hosts Ken Beaulieu and Lana McGilvray, to discuss the growth of PersonalRX and the power of purpose.

    view
  • How to Strengthen the Relationship Between Marketing and PR

    Champions of Growth Podcast   February 14, 2024  

    M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

    view
  • Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight

    Marketing Futures Podcast   February 13, 2024  

    Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.

    view
  • Finding Purpose in Life and in Marketing

    Beyond Profit Podcast   February 6, 2024  

    Branding expert Jay Mandel says marketing and life have a lot in common. In this episode of Beyond Profit, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.

    view
  • Marketing Communications Amid the Rise of Generative AI

    Champions of Growth Podcast   January 31, 2024  

    Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

    view
  • Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI

    Marketing Futures Podcast   January 23, 2024  

    Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.

    view
  • A Purposeful Approach to Legacy Building

    Beyond Profit Podcast   January 23, 2024  

    Mark Miller is at the forefront of legacy building with brand purpose at the core. In this episode of Beyond Profit, Miller joins host Ken Beaulieu to discuss the key attributes of legacy builders, why having a long-term view is critical, why brands should focus on being unique, and much more.

    view
  • How Brands Bolster Their DEI Efforts Amid Growing Turbulence

    Champions of Growth Podcast   January 17, 2024  

    Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.

    view
  • A New Framework for Selling Creative Effectiveness

    Champions of Growth Podcast   January 10, 2024  

    WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.

    view
  • Shaping the Next Generation of Marketers, with Niki Mandell of A+E

    Marketing Futures Podcast   January 9, 2024  

    A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.

    view
  • Making History of the Black Experience

    Beyond Profit Podcast   January 9, 2024  

    In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.

    view
  • People-Powered Innovation, with Tim Ringel of Meet the People

    Marketing Futures Podcast   December 19, 2023  

    Marketing Futures Podcast host Mike Berberich welcomes Tim Ringel, co-founder of Meet the People, to discuss why people are the most valuable asset of any company.

    view
  • Crayola: An Original Purpose Brand

    Beyond Profit Podcast   December 19, 2023  

    In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.

    view
  • Bridging the (Expanding) CMO-CEO Divide

    Champions of Growth Podcast   December 13, 2023  

    Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.

    view
  • Defending Values with Conviction

    Beyond Profit Podcast   December 5, 2023  

    In this episode of Beyond Profit, Kelly O’Keefe, founding partner of Brand Federation, joins host Ken Beaulieu to discuss the importance of values, how to defend them, and the power they yield in great marketing.

    view
  • Seeing the “How” in Business Transformation

    Champions of Growth Podcast   November 22, 2023  

    Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.

    view
  • Separating Fact from Fiction about Purposeful Brands

    Beyond Profit Podcast   November 21, 2023  

    Defining a brand’s purpose, and acting on it successfully, isn’t easy. How do you reach a level of deep understanding? How do you avoid the common misperceptions about purpose? In this episode of Beyond Profit, Sandy Skees addressed these critical questions and others with host Ken Beaulieu.

    view