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Is This the End of Premium Content? | On Scope
Podcast Clips April 30, 2026Spotify and Netflix are pushing audiences toward ad-supported tiers, raising new questions about the future of premium content. On Scope hosts Mike Berberch and Ryan Dinger unpack an ADWEEK report and examine what these shifts could mean for advertisers and creative effectiveness.
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What Marcus Collins Learned Working with Beyoncé | On Scope
Podcast Clips April 29, 2026Beyoncé anchors a case study in digital culture as Marcus Collins explains what he learned leading her digital strategy. This clip from the On Scope podcast explores how fan communities form, why belief systems matter, and what modern marketers often misunderstand about consumer engagement.
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How Marcus Collins Helped McDonald's Find Its Brand Truth | On Scope
Podcast Clips April 28, 2026McDonald's becomes a case study in cultural strategy as Dr. Marcus Collins explains how the brand uncovered its core truth. This clip from the On Scope podcast explores the questions and experiments behind modern brand building and why culture-driven marketing may outperform other tactics.
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This Is Where Brands Go Wrong Playing in Culture | On Scope
Podcast Clips April 27, 2026Dr. Marcus Collins explains where brands go wrong when trying to play in culture, and why misunderstanding culture leads to relevance missteps. In this On Scope podcast clip, he shares practical guidance for marketers aiming to build more authentic, effective brand strategies.
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How PepsiCo's In-House Agency Works with External Partners for Better Business Results | on Scope
Podcast Clips April 22, 2026How PepsiCo's Content Studio collaborates with BBDO and VaynerMedia to drive stronger business results, revealing what's working now—and what it signals for the future of in-house agencies.
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You Need to Know These Engagement Signals in Media | On Scope
Podcast Clips April 21, 2026Infolinks CEO Bob Regular explains which media engagement signals truly matter — and which create noise — helping marketers better evaluate ad placements and optimize programmatic media strategies.
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Cutting Hops Is Damaging Your Media Supply Chain | On Scope
Podcast Clips April 20, 2026During an appearance on the On Scope podcast, Infolinks Media CEO Bob Regular explains why cutting hops can hurt the media supply chain and how marketers can identify partners that deliver real value.
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Stop Focusing on Growing Your Brand | On Scope
Podcast Clips April 15, 2026Citing examples of successful brands like White Claw, The Gap, and Netflix, brand positioning expert Laura Ries explains why marketers interested in maintaining and growing their business need to focus less on the brand and more on the category, which is where real consumer engagement comes from.
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How a Strategic Enemy Can Be a Force Multiplier for Brand Growth | On Scope
Podcast Clips April 14, 2026Contrary to popular belief, having a strategic enemy for your brand is an extremely effective method for growing the business. Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, explains why this, citing some real-world examples.
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Marketers Simply Don’t Get Brand Positioning | On Scope
Podcast Clips April 13, 2026Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, shares her thoughts on what most marketers get wrong about brand positioning, causing them to wind up in the “mushy middle” and failing to effectively differentiate their brand from competitors.
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Is Internal Financial Pressure Forcing Questionable Media Buys? | On Scope
Podcast Clips April 8, 2026With new research from the ANA showing a growing investment in principal media, despite brand-side governance concerns, On Scope host Mike Berberich and show producer Ryan Dinger wonder if top-down organizational pressure might be forcing marketers to invest in media buys that they don’t have the utmost confidence in.
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How Your Small Brand Can Still Do a Big Event Activation | On Scope
Podcast Clips April 7, 2026Kellie Pean and Alyssa Convertini Lindquist, co-founders of Brand New: A Collective, share their strategies for how brands with smaller budgets can still effectively activate around tentpole events like the Super Bowl without needing to break the bank.
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These Silent Killers Are Destroying Your Company Culture | On Scope
Podcast Clips April 6, 2026Kellie Pean and Alyssa Convertini Lindquist, co-founders of Brand New: A Collective — an agency rooted in its penchant for cultural mastery — share the silent killers they see killing internal culture for many businesses.
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Why Do Agencies Still Struggle with the Gender Pay Gap? | On Scope
Podcast Clips April 1, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a study on the persistent gender wage gap in advertising, hypothesizing on why the industry continues to struggle to make progress and speculating about the need to rethink leadership models in business as a possible solution.
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This Is Great Advice on Advocating for More Inclusive Workspaces | On Scope
Podcast Clips March 31, 2026Rita Ramakrishnan, an executive coach and the founder and CEO at Iksana Consulting, shares her best advice for how individuals can convincingly push business leaders to create a more inclusive workspace for both themselves and their teammates.
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This Insane Data Shows How Neuroinclusion Is a Game Changer for Businesses | On Scope
Podcast Clips March 30, 2026Whether it be JPMorgan Chase or EY, some major brands have amassed eye-opening data on the positive effects creating a neuroinclusive workspace can have on the business.
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These Are the Concerns Fortune 500 Executives Are Sharing Behind Closed Doors | On Scope
Podcast Clips March 25, 2026Joanna Piacenza, VP of thought leadership and marketing at Gravity Research, regularly has candid conversations with Fortune 500 executives. During her appearance On Scope, she shares the biggest off-the-record concerns they have about 2026 and beyond.
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An Expert Explains Why Corporate Retreat on Social Issues Could Have Long-Term Consequences | On Scope
Podcast Clips March 24, 2026Gravity Research’s Joanna Piacenza, who spends her days researching consumer sentiment around key social issues, explains why playing it safe on social issues could ultimately set the brand back long-term.
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Will Embracing AI Damage Your Brand’s Reputation with Consumers? | On Scope
Podcast Clips March 23, 2026As brands lean into AI adoption and implementation, are they running the risk of hurting how consumers perceive them? Gravity Research’s Joanna Piacenza shares her compelling take on the question, backing up her assertions with hard data.
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Many Women Believe Brand Representation is Performative | On Scope
Podcast Clips March 18, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a Zappi report that found that an alarming number of women think brands aren’t investing in ads that genuinely reflect them, with many calling the efforts “performative.”
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