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Search returned: 171 document(s).
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How Toyota Used Cultural Bravery to Shift Lanes and Reconnect with a Key Audience
Event Recaps June 8, 2026The Toyota "You Can't Stop My Drive" campaign reveals what happens when a brand trades surface-level targeting for deep cultural listening. Research by Burrell into Black men's lived experiences reshaped how the team at Toyota measures relevance and earns long-term trust.
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Vanguard's Approach to Trust and Cultural Relevance Among Black Investors
Event Recaps April 16, 2026How Vanguard used inclusive, trust-led marketing to engage affluent Black investors — reframing money conversations to drive participation, brand relevance, and long-term wealth building.
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How Vitalant Reframed Blood Donation as a Health Equity Issue
Event Recaps April 12, 2026Vitalant reframed blood donation as a health equity issue, using trust-based, culturally grounded marketing to grow Black donor participation and improve clinical outcomes.
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Inclusion Drives Impact: How Black Audiences Are Shaping Media and Brand Performance
Leading Edge March 4, 2026Nielsen data shows how authentic cultural representation drives Black consumer engagement, loyalty, and brand impact across media and advertising.
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Moving the Culture and the Market: Insights from the Nielsen Black Diverse Intelligence Series
Webinar Rewinds February 26, 2026In this webinar, explore Black audience trends and identities moving the culture and the market forward with the latest Nielsen Diverse Intelligence Series and get an overview of brand sentiments and the continued demand for authentic representation to drive attention, loyalty, and ROI with Black consumers.
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Celebrating Black History Month Through Multicultural Marketing at Nissan
Event Recaps February 24, 2026Nissan’s Lanae Williamson shares Nissan’s approach to celebrating Black History Month, with an emphasis on authenticity, community connection, and sustained cultural engagement beyond a single calendar moment.
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Marketing to African Americans
ASK Answers February 12, 2026How can my brand connect with African American audiences?
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Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
Multicultural and Inclusive Marketing Awards November 24, 2025The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
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Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
Multicultural and Inclusive Marketing Awards November 24, 2025The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
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Putney Empowers Juneteenth Education with AI
Multicultural and Inclusive Marketing Awards November 19, 2025Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.
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Vanguard Uses Storytelling to Empower Black Financial Journeys
Multicultural and Inclusive Marketing Awards November 19, 2025Vanguard built trust with affluent Black investors through a community-driven campaign that sparked honest financial conversations, using storytelling, research, and media partnerships to empower wealth-building dialogue and deepen brand relevance.
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How P&G Empowered HBCU Students
Multicultural and Inclusive Marketing Awards November 11, 2025P&G’s HBCYOU campaign was a strategic, culturally immersive initiative designed to build lasting connections with HBCU students by meeting their unique needs through trusted products, meaningful experiences, and community-driven engagement.
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Diving into the Details of Inclusive Marketing at P&G
Conference Session Videos November 10, 2025In this video, speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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How Coca-Cola Partnered with the ESSENCE Festival to Reach African Americans
Multicultural and Inclusive Marketing Awards November 7, 2025The beverage company made the event an occasion to celebrate Black culture, joy, and community, measuring the activation’s impact through careful listening to the audience.
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How P&G Drives Growth with Multicultural Insights
Event Soundbites November 6, 2025P&G is driving brand growth with integrated marketing that has multicultural insights at its core.
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How Heinz Hijacked the Grammys and Super Bowl with Mustard x Mustard
Multicultural and Inclusive Marketing Awards October 30, 2025Heinz partnered with DJ Mustard to transform its mustard product into a cultural icon. By tapping into viral moments and fan-driven storytelling, the “Mustard x Mustard” campaign blended music, memes, and food culture to engage young, multicultural audiences.
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AARP Promotes Brain Health Among Those 50 and Older
Multicultural and Inclusive Marketing Awards October 29, 2025The campaign targeted African Americans and Latinos with tactics that included tailored influencer marketing.
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P&G and the community: Building Culturally Intelligent Brands
Event Recaps October 22, 2025Speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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Indeed’s Rising Voices Rewrites Hollywood’s Hiring Story
In-House Excellence Awards September 30, 2025Indeed’s Rising Voices program empowered underrepresented filmmakers with funding, mentorship, and visibility, creating over 2,500 jobs and producing Academy Award-eligible films that redefined opportunity in Hollywood.
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DoorDash Leveraged Its Partnerships with the NBA and WNBA
In-House Excellence Awards September 19, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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