Search Marketing Knowledge Center

LinkedIn Debuts Ads Agency Certification

Marketing News May 7, 2026

LinkedIn introduces the LinkedIn Ads Agency Certification, creating a standardized way for B2B brands to assess agency expertise on the platform. The move could reshape how marketers evaluate partners, credentials, and accountability in social media advertising.

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ANA and 4As 10 Positive Pitch Principles

Pulse May 6, 2026

The ANA and 4As release 10 principles designed to make the agency pitch process more transparent, fair, and efficient for both marketers and agencies. Mismanaged reviews could cost agencies significant resources and damage long-term partnerships, making this framework a timely guide for both sides.

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Can Marketers and Agencies Align Their Priorities When It Comes to Compensation?

Trends and Technology May 4, 2026

An ANA study finds most marketers are satisfied with agency compensation, yet many plan changes amid concerns over transparency, rebates, and artificial intelligence-driven labor. High-profile rebate disclosures and budget pressure suggest client-agency alignment could be tested in 2026.

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A Guide to Driving Business Growth by Leveraging Inclusive Suppliers Within the Programmatic Ecosystem

Research Reports April 6, 2026

Through data-driven input from a broad range of companies from across the industry, along with survey results from the Media and Measurement Leadership Council, the ANA and 4As have created guidance to help marketers develop effective inclusive supplier strategies that achieve their campaign goals and produce results.

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ANA Study: Governance Gap Widens Around Principal Media

Marketing News March 23, 2026

A new ANA survey reveals a growing governance gap in principal media as its use rises across the advertising industry, highlighting marketers' concerns and the need for stronger safeguards and transparency.

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WPP Announces Major Overhaul

Marketing News March 2, 2026

WPP launches Elevate28, a major restructuring that unifies the company into four global units, aiming to simplify operations, spur growth, and compete amid sweeping industry consolidation.

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The NGLCC Outlines the Critical Role LGBTQ Supplier Diversity Plays in Brand Growth

Event Recaps February 27, 2026

Brennan McNell from the National LGBT Chamber of Commerce (NGLCC) discussed how marketers can drive economic equity through the supply chain. This session moved the conversation from "charity" to "business growth," showing how diverse supplier partnerships fuel innovation and community wealth.

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Agency Management Playbook

Playbooks January 1, 2026

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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Ad Agency RFI Template

Tools January 1, 2026

A template to quickly develop Request for Information (RFI) for Ad Agency Selection.

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Agency Performance Review

Tools January 1, 2026

Use this performance review to evaluate the efforts of the agencies you work with closely.

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Advertising Agency RFP Template

Tools January 1, 2026

You need to create a tool for selecting ad agencies regarding specific projects designed by your company.

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Agency Selection Tool

Tools January 1, 2026

You need to learn more about potential advertising agencies before interviewing them.

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Consultant Evaluation Matrix

Tools January 1, 2026

We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

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