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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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Marketing to the LGBTQ+ Community
ASK Answers June 4, 2026LGBTQ+ consumers represent an estimated $1.4 trillion in spending power, yet 63 percent say they feel misrepresented in media. New research and brand examples reveal what authentic, year-round inclusion may require from marketers.
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Can the U.S. 250th Anniversary Be More Than a Moment in Time for Brands?
Trends and Technology June 1, 2026Ancestry, Colgate-Palmolive, and The Hartford are using the U.S. semiquincentennial not as a one-time stunt but as a springboard for long-term brand strategy. How brands tie heritage to future relevance may determine which ones earn lasting consumer loyalty.
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This Is Where Brands Go Wrong Playing in Culture | On Scope
Podcast Clips April 27, 2026Dr. Marcus Collins explains where brands go wrong when trying to play in culture, and why misunderstanding culture leads to relevance missteps. In this On Scope podcast clip, he shares practical guidance for marketers aiming to build more authentic, effective brand strategies.
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Dr. Marcus Collins: Why Culture, Not Products, Moves People
Event Recaps April 26, 2026Dr. Marcus Collins explains why culture, not product features, drives behavior — and how brands that lead with meaning, ideology, and community outperform those chasing trends.
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What Beyoncé Can Teach You About Marketing, with Dr. Marcus Collins
On Scope April 23, 2026Dr. Marcus Collins joins the On Scope podcast to explain why brands misread culture, how purpose drives relevance, what marketers can learn from cultural leaders, and what he himself learned leading Beyoncé's digital marketing strategy.
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Vanguard's Approach to Trust and Cultural Relevance Among Black Investors
Event Recaps April 16, 2026How Vanguard used inclusive, trust-led marketing to engage affluent Black investors — reframing money conversations to drive participation, brand relevance, and long-term wealth building.
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Marrying Sustainability and Performance in Digital Advertising: Lessons from the ANA Sustainability Committee
Event Recaps March 26, 2026The ANA Sustainability Committee explored how to reduce the carbon footprint of digital ads, improve the effectiveness of advertising that highlights sustainability, and eliminate media waste to drive both environmental and business outcomes.
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How Intrepid Travel Grew Its Business with Creators and Purpose Content
Event Recaps March 20, 2026During a session at the 2026 ANA Creator Marketing Conference, Intrepid Travel’s Louise Laing uncovered how her brand is leveraging creators and purpose-fueled storytelling to drive engagement and brand growth.
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Is Playing It Safe the Biggest Risk Your Brand Can Take?
On Scope March 19, 2026Drawing on proprietary research and ongoing engagement with Fortune 500 leaders, Gravity Research’s Joanna Piacenza joins On Scope to explain why many brands are opting for caution in 2026 and why that instinct may introduce long‑term reputational and growth risks.
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How Patagonia Used Its Heritage to Launch a Food Brand
Event Recaps February 26, 2026Jen Berliner, head of brand and innovation at Patagonia Provisions, shared how the company is transforming Patagonia’s mission into a fast growing food business by pairing regenerative sourcing with category-specific, consumer-first brand building.
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How Trend Research from Ipsos Can Shape Better Campaigns for Your Brand
Event Recaps February 24, 2026Matt Carmichael and Lisa Sobilo, both of Ipsos, reviewed essential brand-relevant findings from their organization’s latest Global Trends report and provided a case study on how to successfully navigate this period of social and political tension.
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Marketing News Quiz for January 9, 2026
Marketing News Quiz January 9, 2026In this week's marketing news quiz: What artificial intelligence has in store for 2026, Cinemark teams up with a home improvement chain for National Popcorn Day, Albertsons Media Collective launches a new ad-tracking tool, and more.
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Miller Lite Brews New Creative Platform
Marketing News January 8, 2026Miller Lite, a Molson Coors Beverage Co. brand, on Thursday rolled out a new campaign, "Legendary Moments Start with a Lite." The ad campaign stars Christopher Walken, who reminds consumers that socializing face-to-face is more fulfilling than scrolling — especially with a bottle of Miller Lite in hand.
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Nonprofit Maturity Assessment
Tools January 1, 2026Use this tool if you're a Nonprofit and want to evaluate your marketing program maturity.
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Nonprofit Marketing Metrics Dashboard
Tools January 1, 2026If you're a Nonprofit, use this to define, track, and report on your marketing program metrics.
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Brand Purpose Checklist
Tools January 1, 2026Use this checklist to help you implement a purpose-led initiative at your company.
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Implementing a Purpose-Led Culture Cheat Sheet
Tools January 1, 2026Use this cheat sheet to learn about best practices for implementing a purpose-led culture at your organization.
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Brand Purpose Quick Win Package
Quick Wins January 1, 2026ANA’s Brand Purpose Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of establishing your brand’s purpose and communicating and operationalizing it throughout the organization.
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