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  • Unfinished Business: Closing the Insight-to-Action Gap

     Knowledge Partners   May 7, 2026  

    Gain Theory’s 2026 report examines why marketing insights often fail to translate into business impact, identifying cultural, organizational, and behavioral barriers that prevent action. Drawing on proprietary survey data and real-world case studies, the report outlines a practical framework to help marketers close the gap between insight generation and commercial results.

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  • Vanguard and Qualcomm Use Cases for Practical CDP Implementation

     Event Recaps   March 1, 2026  

    Real‑world lessons from Qualcomm and Vanguard show how disciplined data, clear use cases, and strong change management drive practical enterprise CDP success.

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  • The Future of the Media Organization: How Leading Brands Are Transforming for Tomorrow

     Webinar Rewinds   February 26, 2026  

    Based on insights from a global survey of senior media leaders, speakers in this webinar presented findings from new joint WFA & mediasense research on how brands are rethinking the structure and operation of their media organizations — and highlighted where the greatest opportunities for transformation lie.

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  • Championing Change: Unlocking Value in Marketing Scope Automation

     Webinar Rewinds   February 26, 2026  

    For many marketers, automating the scope of work process isn't just about adopting technology — it requires a mindset shift. In this webinar, speakers discussed practical steps for aligning key stakeholders, standardizing practices, and utilizing data to enable continuous improvement.

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  • Is Unified Measurement the Cure-All for CMO-CFO Alignment?

     Partner Content   February 12, 2026  

    The CMO-CFO partnership is essential for proving marketing's strategic role. Fragmentation is the obstacle that holds back growth and erodes trust. Companies that adopt unified measurement systems will not only restore credibility but establish marketing as a profit center.

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  • athenahealth: A Multi Year Transformation Built on Foundation, Not Flash

     Event Recaps   February 4, 2026  

    athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.

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  • How to Use AI, Unified Data, and Automation to Transform B2B Marketing

     Conference Session Videos   January 26, 2026  

    In this video, athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.

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  • ANA CEO Shares Why He’s Optimistic About the Future of Marketing | On Scope

     Podcast Clips   January 26, 2026  

    Despite concerns about AI and job loss and economic instability, ANA CEO Bob Liodice still feels very optimistic about the future of marketing. He shared why he feels this way during an appearance on the On Scope podcast.

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  • What Are the Attributes of a Confident Marketer?

     B2B   January 21, 2026  

    A "confident marketer" doesn't refer to a personality trait, but rather someone who is "extremely" or "very confident" in their ability to measure marketing's impact on financial performance, according to a recent ANA report. But there is a significant gap, with just 39 percent of the marketers surveyed falling into the category.

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  • The Future Quo Explains How to Lead from the Future, Not the Status Quo

     Event Recaps   January 9, 2026  

    The Future Quo urged marketers to move beyond reactionary strategies by adopting foresight practices like signal scanning and sense-making. The advisory group outlined frameworks for anticipating change and creating human-centered strategies that drive trust and resonance.

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  • The Marketing Transformation Accelerated

     Research Reports   January 5, 2026  

    This comprehensive analysis of 570 marketing professionals documents substantial year-over-year progress beyond initial AI experimentation while identifying the industry’s next evolution toward AI-driven strategic optimization.

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  • The CMO's First 90 Days Checklist

     Tools   January 1, 2026  

    Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.

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  • The CMO's First 90 Days Cheat Sheet

     Tools   January 1, 2026  

    Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

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  • The CMO's First 90 Days Onboarding Presentation

     Tools   January 1, 2026  

    Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.

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  • The CMO's First 90 Days Quick Win Package

     Quick Wins   January 1, 2026  

    ANA's CMO 90 Day Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help your first 90 days as CMO (or a marketing leader at any level) a success.

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  • How Delta Dental Built an Award-Winning Creative Team

     Event Recaps   November 25, 2025  

    Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.

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  • Most CMOs Expect AI to Change Their Role in the Next Two Years

     Marketing News   November 19, 2025  

    Buckle up. Sixty-five percent of CMOs believe advances in artificial intelligence will dramatically transform their role within the next two years, according to a survey released on Monday by marketing research company Gartner. Brand identity will need significant changes to keep up.

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  • Is It Time for Marketers to Reevaluate Brand Purpose?

     Social Impact   October 20, 2025  

    It was just a few years ago that brand purpose — what a company stands for other than making money — was trumpeted as a transformative force in marketing and advertising. However, brand purpose seems to have lost its way lately. Thomas Kolster, founder and creative director of Copenhagen-based Goodvertising Agency, and author of The Hero Trap, says brands often struggle because they "tiptoe" around areas that don't align with their company.

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  • ANA Innovation Management Playbook for Marketers: Moving at the Speed of AI

     Research Reports   October 20, 2025  

    In the AI era, consistent innovation is an imperative. This playbook provides two frameworks: EVOLVER for helping to lay out the process of coming up with innovative ideas, and the Buy-In Blueprint that will provide a pathway for you to sell-in your innovative ideas across your organization.

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  • Discover Brand Creative Transforms In-House Agency

     Event Recaps   October 13, 2025  

    Discover Brand Creative transformed from order-taker to strategic partner by implementing a Play to Win strategy that repositioned the in-house agency through expanded capabilities, improved processes, and cultural change focused on future relevancy.

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