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Search returned: 689 document(s).
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Marketing to the LGBTQ+ Community
ASK Answers June 4, 2026LGBTQ+ consumers represent an estimated $1.4 trillion in spending power, yet 63 percent say they feel misrepresented in media. New research and brand examples reveal what authentic, year-round inclusion may require from marketers.
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How Are Brands Ensuring Diversity Among Their Suppliers and Partners?
ASK Answers May 27, 2026How are brands ensuring diversity among their suppliers and partners?
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Marketing to Women
ASK Answers May 22, 2026How can my brand effectively target and reach women with my marketing efforts?
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Marketing to Moms
ASK Answers April 30, 2026Despite controlling most household purchasing decisions, moms still feel misrepresented in advertising. Research from SeeHer, BabyCenter, and ANA case studies shows brands that prioritize realism, emotional support, and cultural insight may earn trust, engagement, and sales.
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Consumers Now Expect Businesses to Be Beacons of Ethics in a Destabilizing World
Event Recaps April 10, 2026As trust fractures globally, consumers expect businesses to lead with ethics. Insights from the ANA Ethics Policy Committee and the 2026 Edelman Trust Barometer reveal why ethical leadership now defines brand credibility.
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Ethical Marketing in Action: The Latest Trends, Insights, and Outcomes
Leading Edge March 25, 2026ANA’s 2025 ethics data shows rising consumer engagement, persistent concerns about transparency, and strengthened industry accountability through self‑regulation and enforcement.
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These Are the Concerns Fortune 500 Executives Are Sharing Behind Closed Doors | On Scope
Podcast Clips March 25, 2026Joanna Piacenza, VP of thought leadership and marketing at Gravity Research, regularly has candid conversations with Fortune 500 executives. During her appearance On Scope, she shares the biggest off-the-record concerns they have about 2026 and beyond.
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An Expert Explains Why Corporate Retreat on Social Issues Could Have Long-Term Consequences | On Scope
Podcast Clips March 24, 2026Gravity Research’s Joanna Piacenza, who spends her days researching consumer sentiment around key social issues, explains why playing it safe on social issues could ultimately set the brand back long-term.
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SAMA’s Established Industry Terminology for Inclusive Marketing
Knowledge Partners March 23, 2026SeeAll Marketing Alliance (SAMA) shares insights on established inclusive marketing terminology, providing practical definitions for culture, authenticity, representation, belonging, and cultural relevancy to help brands market accurately, consistently, and authentically.
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Is Playing It Safe the Biggest Risk Your Brand Can Take?
On Scope March 19, 2026Drawing on proprietary research and ongoing engagement with Fortune 500 leaders, Gravity Research’s Joanna Piacenza joins On Scope to explain why many brands are opting for caution in 2026 and why that instinct may introduce long‑term reputational and growth risks.
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Authentic Female Portrayals Outperform Across Every Creative Metric
Leading Edge February 17, 2026Research from SeeHer and Ipsos reveals that ads featuring multidimensional female representation deliver a 10 percent lift in media value and a 21-point boost in creative effectiveness.
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How Mastercard and Ad Net Zero Standardize Sustainability
Event Recaps January 16, 2026Ad Net Zero and Mastercard outlined how the Global Media Sustainability Framework is becoming a practical industry standard for measuring and reducing carbon emissions across media channels. The session detailed how collaboration, consistent methodology, and shared best practices are enabling advertisers to cut waste, improve performance, and embed sustainability into everyday marketing workflows.
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Revolt Reveals the Hidden Cost of Sustainability Silence
Event Recaps January 16, 2026Olly Lawder, senior strategy director at Revolt, a global strategic consultancy, shared new research revealing how sustainability silence affects financial performance, reputation, and authenticity — and outlined a strategic framework to help brands regain their voice.
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Differently Abled Fact Pack: ANA AIMM Unpacks Best Practices for Accessible Campaigns
Knowledge Partners January 6, 2026Created by ANA’s AIMM, the Understanding People With Disabilities and Their History and Culture Fact Pack equips marketers with insights, data, and best practices to authentically represent people with disabilities, drive inclusion, and unlock growth through culturally relevant, accessible campaigns.
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Communicating Social Value Improves Brand Equity
Tools January 1, 2026A guide to help you increase your brand value by developing a communication plan for your organization's social values.
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Online Hate Cheat Sheet
Tools January 1, 2026Use this cheat sheet to learn about online hate and what you can do about it at your company.
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SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
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Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities
Multicultural and Inclusive Marketing Awards November 21, 2025Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.
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A Framework to Connect with Each and All Consumers
Conference Session Videos November 8, 2025In this video, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.
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