Search Marketing Knowledge Center

Report: Most U.S. Adults Concerned About Gas Prices

Marketing News June 3, 2026

Rising gas prices and tariff concerns are reshaping how Americans spend, travel, and plan. A new Reach3 Insights study finds 78 percent of U.S. adults report negative feelings about the economy, signaling a shift in consumer behavior that could affect brand strategy.

view

The Marketer’s Toolkit 2026: Reboot Your Consumer Perceptions

Event Recaps February 10, 2026

WARC’s annual flagship study, The Marketer’s Toolkit, outlines the macro forces reshaping strategic planning for marketers worldwide. Drawing from a global survey of more than 1,000 marketing executives, expert interviews, and WARC’s internal research, WARC insight director Aditya Kishore highlighted three major consumer shifts that will define 2026: the vanishing middle, the great escape, and the reset of consumer milestones.

view

Morning Consult on Uncertain Consumers and the AI Paradox

Event Recaps February 9, 2026

Morning Consult used its always-on data engine to unpack the forces defining the 2026 consumer — a narrowing income divide, heightened price sensitivity, geopolitical complexity, and the rapid acceleration of AI adoption that is reshaping attitudes faster than behavior.

view

The U.S. Advertising Market: 2025 Recap and 2026 Forecasts

Webinar Rewinds February 9, 2026

This session explores how creative risk, narrative depth, and multi-channel storytelling built a world that resonated across TV, digital, and social, proving even the sweetest brands can have an edge.

view

Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market

Webinar Rewinds February 9, 2026

In this webinar, join Michael Wright, managing partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and compensation. Discover the truth behind the marketing jobs landscape in the U.S. on the brand side, with insights grounded in real-time data, not outdated surveys.

view

ANA CEO Breaks Down the Growth Agenda and Shares Challenges Facing Each Discipline | On Scope

Podcast Clips February 5, 2026

During an appearance on the On Scope podcast, ANA CEO Bob Liodice broke down the organization’s growth agenda and highlighted the biggest challenge each discipline within marketing will face in 2026.

view

Inside Visit Philadelphia’s Guinness World Record-Breaking Activation

Leading Edge January 26, 2026

Visit Philadelphia set a Guinness World Record for the largest Drag Queen Story Time, reinforcing its reputation as America’s most inclusive destination and driving measurable tourism growth during Pride Month.

view

The Future Quo Explains How to Lead from the Future, Not the Status Quo

Event Recaps January 9, 2026

The Future Quo urged marketers to move beyond reactionary strategies by adopting foresight practices like signal scanning and sense-making. The advisory group outlined frameworks for anticipating change and creating human-centered strategies that drive trust and resonance.

view