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Search returned: 45 document(s).
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Why 'Made in USA' Claims Deserve Close Attention
Leading Edge May 20, 2026FTC enforcement of "Made in USA" claims is intensifying as consumer trust and regulatory scrutiny converge. Marketers are reexamining origin claims, substantiation, and internal review processes to ensure advertising remains truthful, accurate, and not misleading.
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AI and Accountability: Turning Risk into Your Reputation
Event Recaps May 10, 2026AI is accelerating everything, from the speed of decisions to the risk of getting them wrong. This session provided the critical public insights and strategic frameworks needed to navigate this complex terrain.
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Online Customer Reviews: The Good, the Bad, and the Ugly
Leading Edge April 15, 2026Online customer reviews build trust but pose growing ethical and legal risks. This ethics alert outlines best practices, FTC rules, and ANA guidance to help marketers manage reviews responsibly.
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Ethical Marketing in Action: The Latest Trends, Insights, and Outcomes
Leading Edge March 25, 2026ANA’s 2025 ethics data shows rising consumer engagement, persistent concerns about transparency, and strengthened industry accountability through self‑regulation and enforcement.
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Ethics by Design: Navigating AI Risks for Responsible, High-Impact Brand Marketing (Part 2)
Webinar Rewinds March 17, 2026Ethics by Design returns with a fast-paced, interactive look at the ethical marketing challenges emerging as AI becomes more autonomous, persuasive, and embedded across marketing.
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Marketing with Integrity, Part 2: Data, Regulated Products, AI, and Emerging Ethical Frontiers
Webinar Rewinds January 4, 2026In part 2 of our two-part ethics webinar series, senior staff from the ANA Center for Ethical Marketing walked through the 2nd Edition of the Ethics Code, which has been updated to reflect evolving technologies, regulations, and consumer expectations.
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ANA Ethics in Action: Year in Review and What’s Next in 2026
Leading Edge December 8, 2025It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.
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Marketing with Integrity, Part 1: Ethical Offers, Audiences, and Inclusion
Webinar Rewinds November 13, 2025In part 1 of a two-part ethics webinar series, speakers dove into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.
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Sustainability: Six Best Practices
Leading Edge October 31, 2025For brands that want to build brand trust and garner loyal customers who not only value their products but feel connected to the brand’s ethics, prioritizing sustainability within the enterprise is not just a “nice to have” but a necessity. This article discuss six best practices.
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Inbox Integrity: Your 5-Step Guide to Ethical Email Campaigns
Leading Edge October 14, 2025Do you worry your email campaign will be considered spam before it is opened? Besides best marketing practices, it is key to consider ethical email practices. This alert outlines key ethical considerations for email marketing – whether you're leveraging AI-driven personalization or using traditional methods.
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Venable LLP: Why Pricing, Influencers, and Subscriptions Are Under Fire
Event Recaps September 24, 2025Venable LLP explored consumer class actions and litigation trends, including common claims, types of products and services targeted, and theories of liability and defenses.
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Ethics by Design: Building Trust into AI-Driven Marketing
Webinar Rewinds September 16, 2025Innovation in AI is transforming marketing — but with great power comes great responsibility. This webinar empowers marketers with insights and best practices for using AI ethically, creatively, and confidently.
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Green Claims Under Fire: Proskauer Rose LLP Reveals What Brands Must Know
Event Recaps September 3, 2025Proskauer Rose LLP shared recent developments in environmental marketing law, highlighting how evolving regulations and litigation are reshaping the way brands substantiate green claims and communicate sustainability to consumers.
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Texas Children’s Hospital Enhances Community Health with a Commitment to Excellence
Conference Session Videos September 3, 2025In this video, Texas Children’s Hospital highlighted how strategic partnerships, culturally responsive care, and focused community outreach are driving improved health outcomes and advancing long-term well-being in underserved communities.
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Frankfurt Kurnit Klein & Selz PC and BBB National Programs on Best Practices for NAD Proceedings
Event Recaps August 26, 2025Frankfurt Kurnit Klein & Selz PC and BBB National Programs demystified NAD’s procedures and offered practical insights for advertisers navigating the self-regulatory environment.
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Cannabis Media Council: Advancing Mainstream Cannabis Advertising and Industry Standards
Event Recaps August 20, 2025The Cannabis Media Council shared how its multi-channel campaigns and evolving guidelines normalize cannabis use, unlock mainstream media opportunities, and promote responsible, research-backed advertising across generations.
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Future-Proofing Nonprofit Digital Infrastructure in a Shifting Privacy Landscape
Event Recaps August 14, 2025Elyse Wallnutt, founder and principal at Agility Lab Consulting, provided a clear understanding of global privacy trends and how they may impact nonprofit data strategy at a high level. Wallnutt also shared a practical checklist and insights to build awareness and review current data tools from a risk perspective to increase effectiveness in marketing and fundraising.
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Building Trust — Two New Reports Demonstrate Ethical Accountability
Leading Edge August 10, 2025Trust isn’t just a nice thing to have — it’s a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. Learn why the key is ethical marketing.
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Ethical Marketing FUNdamentals: Turning Marketing Blunders into Brilliance with the ANA Ethics Code
Webinar Rewinds July 15, 2025In this webinar, presenters explored recent marketing blunders and showcased solutions and best practices while bringing to life real-world case examples and touching upon each section of the ANA Ethics Code of Marketing Best Practices.
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Privacy Policy Review: Quick Tips for Brands and Organizations
Leading Edge June 2, 2025This alert focuses on how to adopt clear, transparent, and accountable privacy policies that honor consumer preferences and safeguard their information.
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