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Search returned: 9 document(s).
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Media Transparency: How Far Have We Come?
Research Reports June 1, 2026Results of a new ANA survey confirm that marketers have made some progress addressing media transparency issues, but not enough. Good news — 56 percent have updated their media agency contract(s) within the past year; 70 percent have done so within the past two years.
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Programmatic Signals to Strengthen Your 2026 Strategy
Webinar Rewinds May 26, 2026This webinar previews the most important trends emerging from the first quarter of 2026 as highlighted in the Q1 2026 ANA Programmatic Transparency Benchmark. Speakers examined how advertisers are navigating shifting market conditions, rising quality expectations, and early‑year optimization decisions — and what the data is beginning to reveal.
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Unlocking Brand Value Through the Sell Side
Knowledge Partners March 31, 2026The programmatic ecosystem is evolving quickly. Index Exchange shares how the most forward-looking brands are investing in SSP partnerships to gain transparency, improve media quality, and future-proof their investments.
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Programmatic Insights to Accelerate Your 2026 Strategy
Webinar Rewinds February 24, 2026The Q4 2025 ANA Programmatic Transparency Benchmark provides the year-end intelligence brands need to sharpen their programmatic approach and drive success in 2026. Discover how brands are leveraging these insights to optimize investments and set the pace for the year ahead.
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Show-Level Transparency in CTV Depends on the Supply Path, Not the Ad Tech
Leading Edge October 28, 2025Mike Fogarty, head of agency partnerships at Tatari, discussed the growing demand for show-level transparency in CTV.
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Frankfurt Kurnit Klein & Selz PC and BBB National Programs on Best Practices for NAD Proceedings
Event Recaps August 26, 2025Frankfurt Kurnit Klein & Selz PC and BBB National Programs demystified NAD’s procedures and offered practical insights for advertisers navigating the self-regulatory environment.
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The Strengths of Walled Gardens: Leading With Brand Suitability, Not Brand Safety
Leading Edge July 22, 2025Luiz Felipe Barros, global chief marketing officer at Channel Factory, argues that walled gardens offer an excellent means of ensuring that ads runs alongside the right content and context, considering tone, intent, and engagement.
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ANA Study on Programmatic Ad Spending Shows Mixed Signals
Marketing News May 23, 2025Nearly 60 percent of programmatic ad spending is still wasteful, steered to overhead, tech supplier transaction costs, and bogus traffic sans the audiences marketers want to reach, per a new ANA study. But progress is being made.
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Firestarter Session by Edenred Pay: How to Protect Your Finance Department from Cybercriminals and Payment Fraud
Conference Session Videos April 28, 2025Cybercriminals are more sophisticated than ever — and finance is one of their top targets. In this session, learn how to safeguard your payments, your data, and your organization’s financial future.
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