Search Marketing Knowledge Center

Electronic Arts Launches EA Advertising

Marketing News June 15, 2026

Electronic Arts (EA) launches EA Advertising, a platform embedding brands directly into gameplay through real-time placements and live experiences. The move could reshape how marketers reach gaming audiences at scale.

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Engaging Users with Gamification

Tools January 1, 2026

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

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Gamification System RFP Template

Tools January 1, 2026

Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.

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Gamification Technology Overview

Tools January 1, 2026

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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Gamification Vendor Evaluation

Tools January 1, 2026

Use this matrix to compare Gamification platforms based on your requirements.

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Gamification Vendors Matrix

Tools January 1, 2026

Use this matrix to obtain information about key vendors in the Gamification technology space.

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Infographic: The Business of Gamification

Tools January 1, 2026

This infographic provides statistics and best practices for gamification.

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mio’s Twitch Takeover: A Zero-Media Campaign That Won Big

Leading Edge December 17, 2025

mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.

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Advertisers Jockey for Position in the Gaming Sector

Trends and Technology November 21, 2025

While immensely popular with consumers, gaming commands less than 5 percent of global media spending. That's starting to change, as brands like Jack in the Box, Jägermeister, and Lowe's ramp up their investments in the sector either by creating their own online venue or partnering with big gaming platforms.

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CEO Chad Tons on Leveraging Gaming and Influencer Partnerships

Pulse November 4, 2025

Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.

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How Milk Spotlights Women in Sports

Event Recaps November 3, 2025

During an October 9 ANA SeeHer event, attendees learned how female athletes have been given a starring role in the marketing executed by MilkPEP, the organization that promotes the consumption of dairy milk, whose credits include such iconic efforts as the "Got Milk?" campaign.

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Marketing and Gaming

ASK Answers October 22, 2025

How can marketers spread awareness of their brands through gaming?

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How to Level Up Your Marketing with Gaming

POVs October 15, 2025

For brands bold enough to play, there is a multi-billion dollar business opportunity through in-game advertising. Ensure your brand is poised to go for the high score with these tips on how to power up your video game presence.

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Gaming Is a Bridge in an Age of Technological Isolation

Leading Edge October 14, 2025

Amit Monheit, co-founder and CEO of Odeeo, discusses why marketers should leverage the gaming space.

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How mio Hijacked Twitch Culture to Fuel Engagement and Sales

In-House Excellence Awards September 15, 2025

To connect with the notoriously ad-averse Twitch community, mio embedded itself into native platform behaviors rather than interrupting streams with traditional advertising, generating thousands of organic brand mentions and boosting engagement by 88 percent in Twitch chats.

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How to Cut the In-Game Marketing Spend Gap

Leading Edge September 4, 2025

Omri Argaman, CMO/CGO of Zoomd, discusses the real value of in-game advertising.

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This Paper Products Brand Tackled the Turkish Market with Social Media

Smarties Awards August 29, 2025

Turkish toilet paper brand Solo leveraged TikTok, as well as mobile gaming, to market a new product line.

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HP Targets Gamers Through Amazon’s Streaming Services

Smarties Awards August 28, 2025

HP leveraged Amazon ads to create a multi-channel campaign for its gaming laptop.

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Digital Doppelgängers: The Future of Personalized Marketing in Virtual Worlds

POVs August 27, 2025

From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.

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