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Search returned: 60 document(s).
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Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase
Knowledge Partners June 11, 2026Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.
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Claire's New Ad Campaign Celebrates Girlhood
Marketing News May 4, 2026Claire's is rolling out a summer ad campaign centered on autonomous sensory meridian response and sensory play to redefine modern girlhood for gen Alpha. The strategy blends in-store activations, creator platforms like Coverstar, and reduced screen time, signaling a broader shift in tween marketing.
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How Niche Creators Help Brands Win Over Gen Alpha Consumers
Leading Edge April 8, 2026Gen Alpha now wields significant direct spending power, making traditional parent-focused marketing tactics increasingly ineffective. By partnering with trusted niche creators on platforms like TikTok, Roblox, and Twitch, brands can authentically connect with this highly engaged generation and drive stronger ROI.
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Making a Traditional Drink Relevant for a New Generation
Event Soundbites November 4, 2025A challenger brand mindset has been key in making dairy milk relevant to a new generation.
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Is Gen Alpha’s Influence Overblown? | On Scope
Podcast Clips October 9, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss a report that gen Alpha’s future economic impact will eclipse $5 trillion, powered in part by the outsized influence they have on their family’s purchase decisions. Ryan shares his reasons for being skeptical about the numbers.
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Tim Ellis Is Future-Proofing the NFL, One Activation at a Time
Pulse September 15, 2025Tim Ellis, CMO at NFL, highlighted the league’s multifaceted approach to engaging fans, including the brand’s human approach to leveraging technology.
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Holidays Unwrapped: Family, Fandoms and the ’25 Wishlist
Knowledge Partners August 26, 2025SuperAwesome shows how brands can win Gen Alpha/Z holiday shoppers by engaging kids directly, tapping fandoms, and leveraging multiple purchase moments beyond December 25 to close parent-child perception gaps.
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P/S's Viral Challenge Boosts Dental Check-up
Smarties Awards August 14, 2025P/S – Unilever Vietnam repositioned dental visits into a positive experience through a strategic omnichannel campaign that encouraged children and young parents to get excited about their oral health.
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Dr Pepper Uses Social Marketing to Win the Next Generation
Event Soundbites August 5, 2025Tapping into fandom through social marketing is Dr Pepper’s core driver for winning the next generation.
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This Data Shows How Gen Alpha Will Upend Marketing
Event Recaps July 15, 2025Paramount+’s Dave Perry and Razorfish’s Dani Mariano shared key findings from research their organizations conducted surveying more than 60,000 members of gen Alpha, highlighting what the insights mean for gen Alpha and the future of marketing.
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How to Create Brand Loyalty with Generation Alpha
Conference Session Videos June 19, 2025In this video, Paramount+’s Dave Perry and Razorfish’s Dani Mariano shared key findings from research their organizations conducted surveying more than 60,000 members of gen Alpha, highlighting what the insights mean for gen Alpha and the future of marketing.
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'Sesame Street' Is Moving to Netflix
Marketing News May 20, 2025"Sesame Street" is relocating to Netflix, starting later this year. The deal comes several months after Discovery decided not to renew its agreement to air new episodes of the children's program. Netflix also inked a deal with preschool learning app "The World of Peppa Pig."
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Three Brands That Made an Impression on Younger Generations
Pulse March 27, 2025Since marketers are often looking for ways to target gen Z and millennial audiences, finding new and unique approaches to do so can present a challenge for brands.
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Dentsu and Roblox Team Up to Support Teen Mental Health Care
Marketing News March 21, 2025Dentsu and Roblox are teaming up to introduce a new platform called, "Love, Your Mind World." The initiative is designed to help teens learn about mental health and bolster their emotional well-being.
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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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How Nike’s “Doin Damage” Campaign Got Kids Back onto the Baseball Diamond
Multicultural and Inclusive Marketing Awards January 6, 2025Nike’s “Doin Damage” campaign aimed to bring marginalized youth baseball players back into organized play by highlighting brash celebrations and other signs of individualism that had previously been frowned upon at the pro level.
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Gen Alpha's Content Consumption Preferences, by the Numbers
Money Slides January 6, 2025Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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Australia Bans Social Media for People Under 16
Marketing News December 5, 2024Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.
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