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Search returned: 409 document(s).
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Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort
Marketing News July 2, 2026Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.
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Brands Turn Inclusivity into Business Performance
Trends and Technology June 22, 2026Inclusive marketing is proving its business case, with new research showing it may generate three to five times higher short-term sales lift than non-inclusive advertising. Mattel, Dove, and Nissan show how embedding representation into strategy — not just creative — could reshape brand performance.
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Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2
Research Reports June 22, 2026Multicultural communities are not niche segments. They are shaping culture, commerce, and the future of brand building. The ANA has built a broader ecosystem of alliances, research initiatives, benchmarking studies, and industry collaborations designed to help marketers better connect with growth audiences and build stronger brands and businesses.
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Five Brands Successfully Marketing to Parents
Leading Edge June 5, 2026Parents are a diverse and pressured audience. This article examines research shaping parent mindsets and highlights brand campaigns that successfully connect with families through inclusive storytelling, contextual data, and creative, purpose-driven marketing.
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Dove Men+Care Kicks off New Campaign for FIFA World Cup
Marketing News May 11, 2026Dove Men+Care launches a FIFA World Cup 2026 campaign built around a global soccer anthem and fan rituals. The Unilever brand's sponsorship strategy, creator partnerships, and city activations signals how marketers are linking sports passion to everyday care.
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Marketing News Quiz for May 8, 2026
Marketing News Quiz May 8, 2026In this week's marketing news quiz: An ad campaign from Claire's that celebrates girlhood, DoorDash toasts to Mother's Day, LinkedIn debuts a new program for B2B brands, and more.
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Van Leeuwen and Rula Team up for New Partnership
Marketing News May 6, 2026Van Leeuwen and Rula partner on "Therapy in a Cup," blending ice cream with access to free therapy during Mental Health Awareness Month. The collaboration highlights how brands are experimenting with mental health messaging, experiential marketing, and low-friction entry points to care.
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How Cultural Fluency Drives Marketing Growth
Trends and Technology April 15, 2026Cultural fluency is becoming essential for marketers as brands like McDonald's, the NFL, and Nissan use cultural insight to deepen relevance, boost engagement, and unlock growth.
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A Guide to Driving Business Growth by Leveraging Inclusive Suppliers Within the Programmatic Ecosystem
Research Reports April 6, 2026Through data-driven input from a broad range of companies from across the industry, along with survey results from the Media and Measurement Leadership Council, the ANA and 4As have created guidance to help marketers develop effective inclusive supplier strategies that achieve their campaign goals and produce results.
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Can Marketers Turn the Page When It Comes to Engaging Older Consumers?
Trends and Technology April 6, 2026Today's older consumers not only are digitally savvy and have more buying clout, but their behavior is changing dramatically. Nonetheless, marketers continue to underestimate older demos, costing them dearly and putting them at a disadvantage for the future.
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How Dove Leveraged Pinterest and Creators to Promote Realistic Beauty Standards
Event Recaps April 1, 2026Pinterest’s Lauren Glaubach and Dove’s Dana Paolucci showcased the reasons why brand-creator partnerships on Pinterest present an interesting opportunity for brands, using Dove’s own campaign on the platform to highlight a real-world example of success.
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An Expert Explains Why Corporate Retreat on Social Issues Could Have Long-Term Consequences | On Scope
Podcast Clips March 24, 2026Gravity Research’s Joanna Piacenza, who spends her days researching consumer sentiment around key social issues, explains why playing it safe on social issues could ultimately set the brand back long-term.
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SAMA’s Established Industry Terminology for Inclusive Marketing
Knowledge Partners March 23, 2026SeeAll Marketing Alliance (SAMA) shares insights on established inclusive marketing terminology, providing practical definitions for culture, authenticity, representation, belonging, and cultural relevancy to help brands market accurately, consistently, and authentically.
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SAMA’s Evolving Industry Terminology for Inclusive Marketing
Knowledge Partners March 23, 2026SeeAll Marketing Alliance (SAMA) shares insights on evolving inclusive marketing terminology, providing updated definitions that help brands drive growth, improve relevance, and build authentic connections with high value and growth audiences.
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Beyond the Masses: How Niche Communities Become Strategic Drivers of Culture and Brand Growth
Webinar Rewinds March 17, 2026To stay relevant in today’s fragmented cultural landscape, brands must embrace both majority influence and the power of niche communities. The real opportunity lies in mastering the tension between mass appeal and micro-relevance because the brands that do so don’t just reach people, they resonate.
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The NGLCC Outlines the Critical Role LGBTQ Supplier Diversity Plays in Brand Growth
Event Recaps February 27, 2026Brennan McNell from the National LGBT Chamber of Commerce (NGLCC) discussed how marketers can drive economic equity through the supply chain. This session moved the conversation from "charity" to "business growth," showing how diverse supplier partnerships fuel innovation and community wealth.
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Moving the Culture and the Market: Insights from the Nielsen Black Diverse Intelligence Series
Webinar Rewinds February 26, 2026In this webinar, explore Black audience trends and identities moving the culture and the market forward with the latest Nielsen Diverse Intelligence Series and get an overview of brand sentiments and the continued demand for authentic representation to drive attention, loyalty, and ROI with Black consumers.
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Celebrating Black History Month Through Multicultural Marketing at Nissan
Event Recaps February 24, 2026Nissan’s Lanae Williamson shares Nissan’s approach to celebrating Black History Month, with an emphasis on authenticity, community connection, and sustained cultural engagement beyond a single calendar moment.
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DJ Perera of Ad Council on Leveraging Sports Platforms to Destigmatize Mental Health
Pulse February 23, 2026DJ Perera is CMO of the Ad Council. She will be speaking at the ANA Media Conference, March 25 to 27 in Nashville, Tennessee. ANA SVP of media practice Julie Weitzner recently sat down with DJ for a pre-conference interview to discuss how sports storytelling, and the media ecosystem that supports it, can destigmatize mental health and move culture forward.
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Authentic Female Portrayals Outperform Across Every Creative Metric
Leading Edge February 17, 2026Research from SeeHer and Ipsos reveals that ads featuring multidimensional female representation deliver a 10 percent lift in media value and a 21-point boost in creative effectiveness.
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