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  • New Bain Report: Luxury Market Takes on New Meaning

     Marketing News   June 30, 2026  

    Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

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  • Bayer Put Direct Contracts at the Center of Programmatic Control

     Event Recaps   June 5, 2026  

    Bayer is restructuring programmatic advertising around direct contracts with DSPs, SSPs, and verification partners to regain data control and transparency. The approach, discussed with the ANA, could reduce waste, improve portability, and reshape supply-path decisions.

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  • Media Transparency: How Far Have We Come?

     Research Reports   June 1, 2026  

    Results of a new ANA survey confirm that marketers have made some progress addressing media transparency issues, but not enough. Good news — 56 percent have updated their media agency contract(s) within the past year; 70 percent have done so within the past two years.

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  • Programmatic Transparency Benchmark: Q1 2026 Benchmark Findings

     Research Reports   June 1, 2026  

    The Q1 2026 Benchmark shows a readjustment in price following the volatility of Q4 2025: overall efficiency has rebounded, but the market is becoming more divergent. Gains in TrueAdSpend were driven by improvements in delivery quality rather than transaction cost reductions as media CPM price pressures eased.

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  • Why Auditing Media Twice a Year Is No Longer Enough

     Leading Edge   May 27, 2026  

    Publicis Groupe's dispute with The Trade Desk exposes how automation is outpacing traditional media audits. As platforms like Performance Max and Advantage Plus evolve in real time, weak governance could magnify risk, cost, and brand exposure before anyone notices.

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  • Programmatic Signals to Strengthen Your 2026 Strategy

     Webinar Rewinds   May 26, 2026  

    This webinar previews the most important trends emerging from the first quarter of 2026 as highlighted in the Q1 2026 ANA Programmatic Transparency Benchmark. Speakers examined how advertisers are navigating shifting market conditions, rising quality expectations, and early‑year optimization decisions — and what the data is beginning to reveal.

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  • ANA Content Supply Chain Series: Unlock Speed and Consistency for Scalable Content

     Knowledge Partners   May 21, 2026  

    Today’s marketing organizations must produce more content, for more channels, at greater speed than ever before. This session explored how a modern content supply chain enables teams to accelerate production cycles, eliminate operational bottlenecks, and scale content delivery while maintaining quality and consistency.

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  • The Illusion of Brand Safety: Why Verification Tools Alone Aren’t Enough

     Leading Edge   May 20, 2026  

    As AI and misinformation accelerate, brand safety failures increasingly stem from poor execution, not missing tools. Advertisers must enforce governance and verify settings across every campaign.

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  • How Are Marketers Handling Principal Media Buying?

     ASK Answers   April 23, 2026  

    Principal media buying is expanding rapidly, but weak governance and AI‑driven automation risks are eroding trust. This article outlines why transparency, shared visibility, and formal governance are now mission‑critical for marketers navigating principal media at scale.

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  • You Need to Know These Engagement Signals in Media | On Scope

     Podcast Clips   April 21, 2026  

    Infolinks CEO Bob Regular explains which media engagement signals truly matter — and which create noise — helping marketers better evaluate ad placements and optimize programmatic media strategies.

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  • Cutting Hops Is Damaging Your Media Supply Chain | On Scope

     Podcast Clips   April 20, 2026  

    During an appearance on the On Scope podcast, Infolinks Media CEO Bob Regular explains why cutting hops can hurt the media supply chain and how marketers can identify partners that deliver real value.

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  • You're Overthinking Your Media Strategy, with Infolinks Media's Bob Regular

     On Scope   April 16, 2026  

    Ad tech veteran Bob Regular argues marketers are overthinking programmatic media. He joins the On Scope podcast to discuss why smarter buy paths, context, and outcomes — not shortcuts — are what will actually drive performance and trust in media buys.

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  • Unlocking Brand Value Through the Sell Side

     Knowledge Partners   March 31, 2026  

    The programmatic ecosystem is evolving quickly. Index Exchange shares how the most forward-looking brands are investing in SSP partnerships to gain transparency, improve media quality, and future-proof their investments.

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  • Automatic Renewal Laws: Best Practices

     ASK Answers   March 19, 2026  

    How can I ensure I am compliant with automatic renewal laws in handling subscriptions?

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  • Programmatic Insights to Accelerate Your 2026 Strategy

     Webinar Rewinds   February 24, 2026  

    The Q4 2025 ANA Programmatic Transparency Benchmark provides the year-end intelligence brands need to sharpen their programmatic approach and drive success in 2026. Discover how brands are leveraging these insights to optimize investments and set the pace for the year ahead.

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  • ANA CMO MarTech Mastery Series: Building a Modern Content Supply Chain

     Knowledge Partners   February 20, 2026  

    In this session, learn how leading brands are rethinking content operations as a scalable system, not a series of disconnected creative workflows. Liana Cave, Head of Marketing Technology at Dell, provided a practical roadmap for installing the core building blocks of a modern content operation.

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  • Understanding the Role of Direct Contracts in the Programmatic Supply Chain

     Research Reports   January 28, 2026  

    This follow-up to a 2023 landmark report goes deep on the issue of programmatic media transaction costs in order to reduce those costs, which could also help reduce loss of media productivity costs.

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  • Font Licensing: A Primer from Kellanova

     Event Recaps   December 4, 2025  

    During a December 3, 2025 meeting of the ANA’s Advertising Financial Management Committee, attendees learned why careful management of one’s fonts is so important and the proper approach for doing so from Christian Hauptman, senior category manager, marketing procurement (creative and media agencies) at Kellanova.

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  • Walled Gardens

     ASK Answers   November 20, 2025  

    What are walled gardens, and how are marketers interacting with them?

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  • Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy

     Webinar Rewinds   November 18, 2025  

    The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.

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