Search Results for All Content (access may be restricted)

Search returned: 49 document(s).

  • Evolution Over Revolution: Why the Strongest Brands Are Rejecting Reinvention

     Leading Edge   June 29, 2026  

    Brand evolution is overtaking reinvention as leading brands prioritize equity, clarity, and stability, according to Fratzke's 2026 Brand Strategy Playbook. Survey data shows marketers favor research, storytelling, and strategy over sweeping rebrands that could dilute trust.

    view

  • The Kraft Heinz Co. Fires up the Grill for New Ad Campaign

     Marketing News   May 13, 2026  

    Kraft Heinz on Tuesday launched "The United Tastes of America," the condiment company's largest-ever portfolio campaign. The campaign ties HEINZ, Oscar Mayer, and other brands to America's 250th anniversary taking place this summer.

    view

  • More Human than Human: Brand Characters and Mascots

     ASK Answers   May 13, 2026  

    How effective are brand characters and mascots in ads?

    view

  • How Patagonia Used Its Heritage to Launch a Food Brand

     Event Recaps   February 26, 2026  

    Jen Berliner, head of brand and innovation at Patagonia Provisions, shared how the company is transforming Patagonia’s mission into a fast growing food business by pairing regenerative sourcing with category-specific, consumer-first brand building.

    view

  • Heinz Debuts French Fry Box with Built-In Ketchup Compartment

     Marketing News   January 14, 2026  

    French fry fans, rejoice. There's a much tidier way for dipping fries in ketchup without making a mess, thanks to the Heinz Dipper, a new fry box with a built-in ketchup compartment that Heinz introduced on Tuesday. The new product was informed by a high percentage of consumers frustrated by ketchup packaging.

    view

  • The Case for Brand Building, In a Data-Driven World

     Event Recaps   November 4, 2025  

    Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

    view

  • Why Brand Building Is Critical in a Data-Driven World

     Conference Session Videos   November 2, 2025  

    In this video, Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

    view

  • Domino's Rebrands with Bold Colors and a Catchy Jingle

     Marketing News   October 9, 2025  

    Domino's on Wednesday announced the launch of its first brand refresh in 13 years, blending traditional brand visuals with modern design to reach a new generation of pizza fans. The update includes brighter packaging and colors, a bolder font, and a new jingle by Shaboozey.

    view

  • Marketing News Quiz for September 27, 2025

     Marketing News Quiz   September 27, 2025  

    In this week's marketing news quiz: a multiyear partnership between AB InBev and a streaming service, a brand refresh from ALDI, and an initiative between PepsiCo and Unilever.

    view

  • ALDI Launches Its Largest Packaging Refresh to Date

     Marketing News   September 24, 2025  

    Grocery store chain ALDI on Wednesday announced that it would undergo a major brand refresh, including adding its name to every product, launching its first-ever namesake brand, and renaming products after shopper-given nicknames.

    view

  • The Brawny Man Gets a New Look

     Marketing News   May 7, 2025  

    In a brand refresh, Brawny rolls out a new look for its spokescharacter and what it says is the only three-ply premium towel on the market in a new campaign set for TV, digital media, and social platforms.

    view

  • The Risk and Opportunity of In-Store and Store-Adjacent Media in the OOH Landscape

     Leading Edge   April 24, 2025  

    As in-store marketing continues to surge alongside e-commerce-driven retail media networks, OOH strategists, planners, and media buyers are increasingly challenged to distinguish which physical retail formats should take priority in their portfolios. The industry’s existing playbook for out-of-home (OOH) media offers a useful framework for understanding in-store and store-adjacent media formats. However, many specialized format marketers lack clarity on positioning these emerging media opportunities, creating confusion and inefficiencies in the marketplace.

    view

  • Are New Label Requirements an Opportunity for Brands?

     Trends and Technology   April 2, 2025  

    The U.S. Food and Drug Administration banning red dye No. 3 and recommending more detailed food and alcohol labeling underscores several questions for marketers. Namely, should brands be more proactive and opt for greater transparency about health concerns associated with their products?

    view

  • Marketing News Quiz for March 29, 2025

     Marketing News Quiz   March 29, 2025  

    In this week's marketing news quiz: Corona makes the beach a state of mind, a 100-year-old brand takes a new direction, a new West Virginia law that will affect CPG brands, and more.

    view

  • Direct Mail Marketing

     ASK Answers   March 25, 2025  

    What are some trends and best practices for direct mail marketing?

    view

  • Crystal Light Taps Into the Spirits Market

     Marketing News   March 6, 2025  

    Crystal Light announced earlier this week that it is debuting a line of low-calorie, low alcohol-by-volume vodka refreshers after noticing online that consumers like mixing its products in cocktails.

    view

  • The BAND-AID Jingle Turns 50

     Marketing News   January 23, 2025  

    To mark the 50th anniversary of its "Stuck on You" jingle, BAND-AID is rereleasing its original tin packaging from 1926, accompanied by a sweepstakes.

    view

  • McDonald’s Elevates Classic Menu Items with Limited Edition Sauces

     Multicultural and Inclusive Marketing Awards   January 6, 2025  

    McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.

    view

  • U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products

     Marketing News   January 3, 2025  

    While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

    view

  • Hostess Snacks Debuts New Look

     Marketing News   December 16, 2024  

    Hostess has updated its logo and packaging as part of a rebrand. The new look for snacks such as Ding Dongs, Donettes, and Twinkies maintains the products' nostalgic appeal while introducing a modern design.

    view

123 >>