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  • Stop Focusing on Growing Your Brand | On Scope

     Podcast Clips   April 15, 2026  

    Citing examples of successful brands like White Claw, The Gap, and Netflix, brand positioning expert Laura Ries explains why marketers interested in maintaining and growing their business need to focus less on the brand and more on the category, which is where real consumer engagement comes from.

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  • How a Strategic Enemy Can Be a Force Multiplier for Brand Growth | On Scope

     Podcast Clips   April 14, 2026  

    Contrary to popular belief, having a strategic enemy for your brand is an extremely effective method for growing the business. Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, explains why this, citing some real-world examples.

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  • Marketers Simply Don’t Get Brand Positioning | On Scope

     Podcast Clips   April 13, 2026  

    Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, shares her thoughts on what most marketers get wrong about brand positioning, causing them to wind up in the “mushy middle” and failing to effectively differentiate their brand from competitors.

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  • It's Time Marketers Slay Their Strategic Enemies, with Laura Ries

     On Scope   April 9, 2026  

    Globally recognized strategist and bestselling author Laura Ries joins the On Scope podcast to discuss positioning, visual hammers, and how a strategic enemy just might be the force multiplier your brand has been looking for.

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  • Crisis Communications

     ASK Answers   February 19, 2026  

    How can my brand successfully navigate through a PR crisis?

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  • Public Relations Plan Playbook

     Playbooks   January 1, 2026  

    Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.

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  • Media Relations and PR Audit

     Tools   January 1, 2026  

    A self-assessment to rate your capabilities across 6 key success drivers.

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  • PR Agency Selection Tool

     Tools   January 1, 2026  

    Use this to assess, score & compare PR agencies during the selection process.

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  • Press Release Template

     Tools   January 1, 2026  

    A template to create a properly formatted Press Release.

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  • Public Relations Agency RFP

     Tools   January 1, 2026  

    A template to help you design a Request for Proposal (RFP) for PR agency selection.

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  • Public Relations Metrics Dashboard

     Tools   January 1, 2026  

    A simple dashboard to define your key metrics and track and report on your results.

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  • Public Relations Strategy Scorecard

     Tools   January 1, 2026  

    Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.

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  • Public Relations Solution Study

     Tools   January 1, 2026  

    Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.

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  • Public Relations Vendors Matrix

     Tools   January 1, 2026  

    Use this matrix to obtain information about key vendors that provide Public Relations solutions.

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  • Public Relations Crisis Playbook

     Playbooks   January 1, 2026  

    Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

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  • Crisis Communications Review Chart

     Tools   January 1, 2026  

    Use the Crisis Communications Review Chart to track any changes to your crisis plan.

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  • Crisis Communications Team Roles Matrix

     Tools   January 1, 2026  

    Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.

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  • Crisis Communications Team Organizational Chart

     Tools   January 1, 2026  

    Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

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  • Crisis FAQ Template

     Tools   January 1, 2026  

    Use the Crisis FAQ Template as a starting point when trying to understand what occurred at the onset of any crisis.

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  • Holding Statement for Media Template

     Tools   January 1, 2026  

    The Holding Statement for Media Template is an easy-to-use document when preparing your organization's initial response to any crisis.

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