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Search returned: 48 document(s).
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How Kimberly-Clark Is Rewiring Retail Media with AI
Event Recaps June 23, 2026Kimberly-Clark is using artificial intelligence-driven audience models inside clean rooms to deliver return-on-ad-spend improvements two to five times over prior benchmarks. Head of Strategy Ali Kefali argues that privacy-safe data collaboration with retailers may reshape how CPG brands find and act on demand signals.
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Retail Media that Performs: Turning Shopper Signals into Media Outcomes
Event Recaps June 16, 2026At the 2026 ANA Media Conference presented by A+E Global Media, leaders from Google and Kroger Precision Marketing explored how retail media is evolving into a core performance channel. The session showed how retail signals, cross-channel activation, and faster measurement are helping marketers drive accountability and growth.
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Cross-Retailer Intelligence: Understand Consumer Spend Patterns across the RMNs
Webinar Rewinds June 9, 2026It’s time to shine a light on a key blind spot in retail media networks (RMNs) —retail media “rest of market.” This webinar spotlighted retail media “rest of market” intelligence and the types of spend migration patterns that can help optimize budgets.
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ANA, Mondelēz, and Kenvue on Retail Media Measurement Standards
Event Recaps May 21, 2026Retail media measurement is straining under rapid network expansion, with marketers citing standardization gaps as the top barrier to scale. ANA guidance, shared by Mondelēz and Kenvue leaders, could reshape cross-network comparability and incrementality decisions.
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Marketers Navigate Twists and Turns of New Media Landscape
Trends and Technology May 11, 2026As the media landscape changes dramatically, marketers are shifting from a channel-focused strategy to a customer-centric approach. The goal is to balance reach across linear, streaming, and digital platforms, with original content that will appeal to consumers with unlimited options.
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Why Retail Media Is the Future of All Media
Event Recaps April 30, 2026Andrew Lipsman argues retail media is becoming the future of all media, reshaping how brands think about reach, effectiveness, and growth. His 2026 ANA Media Conference session shows how closed-loop data, incrementality, and in-store display could redefine media strategy.
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How AI and Creators Are Reshaping Commerce Discovery and Retail Media Performance
Event Recaps April 30, 2026Artificial intelligence is reshaping brand discovery, and creator content is redefining retail media performance. Marketers may need to rethink both content structure and creative strategy to stay visible and competitive.
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Morgan Stanley's Head of Research Provides a Fascinating Look at the Future of AI and E-Commerce
Event Recaps April 18, 2026Morgan Stanley Research Chief Brian Nowak outlines how agentic AI will reshape e-commerce, search, and marketing workflows and what brands must do now to stay visible and competitive.
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Driving Digital Transformation and Growth at Dollar General
Event Recaps April 13, 2026At the 2026 ANA Media Conference, Dollar General CMO Tony Rogers explained how the retailer is upgrading first-party data, retail media, delivery, and measurement to drive measurable growth at national retail scale.
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How Marketers Sharpen Retail Media Measurement
Partner Content January 22, 2026One of the most effective ways to measure retail media campaigns is through lift testing, which compares people who saw an ad to people who did not see it to measure incremental sales driven from advertising. Unfortunately, the ad industry has turned incrementality into a buzzword that all too often is used inaccurately.
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Retail Media Networks
ASK Answers January 16, 2026What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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Albertsons Media Collective Launches Incrementality Measurement Tool
Marketing News January 7, 2026Albertsons Media Collective — the retail media arm for Albertsons — on Tuesday announced the launch of in-store incrementality measurement that delivers advertisers causal insights into how in-store media drives incremental sales. Retail media is expected to grow 88.5 percent from 2024 to 2028, to nearly $98 billion.
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Shoppers Are Getting Smarter. Your Marketing Should Too.
Knowledge Partners January 6, 2026Consumers aren’t just trimming their lists. They’re reevaluating what belongs in their carts. They’re choosing products that earn their dollars, brands that bring value, and foods that feel worth it. The pressure is real, but the mindset is more intentional. People want to feel good about what they buy and who they buy it from.
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Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.
Leading Edge December 2, 2025Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.
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Made for Each Other: Retail Media and Brand Marketers
Pulse November 7, 2025Bob Liodice, CEO of the Association of National Advertisers (ANA), discusses retail media's rise — and importance.
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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
Knowledge Partners November 6, 2025ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
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The Hidden Crisis Costing Brands Millions in Retail Media
POVs October 22, 2025Despite billions being invested into retail media campaigns, many brands are still letting internal misalignment derail their efforts, leaving ton of money on the table in the process. In this POV, we explore the most common internal issues around retail media activation and share how you can fix them.
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PayPal Rolls Out PayPal Ads Manager
Marketing News October 10, 2025Online payments company PayPal on Tuesday introduced PayPal Ads Manager, enabling small businesses that use the online payments service to create their own retail media network. With the launch of PayPal Ads Manager, the market for retail media extends to small businesses, which make up 99.9 percent of the U.S. economy.
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How Instacart Measures Incrementality to Maximize ROI
Conference Session Videos October 8, 2025In this video, Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
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American Express Introduces Amex Ads
Marketing News October 7, 2025American Express on Monday announced the launch of Amex Ads, a digital ad platform created to help brands reach Amex card members with more personalized messaging. The program uses first-party data to feed ads to consumers during the moments when they are most likely to shop.
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