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Search returned: 130 document(s).
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Congress Tackles SECURE Data Act
Marketing News June 5, 2026Congress is debating the SECURE Data Act, a federal privacy proposal that could reshape how marketers collect and use consumer data. New rules on data brokers, AI profiling, and sensitive data handling may be coming — and marketers need to prepare.
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ANA Comments on FTC Rulemaking for Online Services
Marketing News May 29, 2026The ANA is urging the Federal Trade Commission (FTC) to take a targeted, evidence-based approach to new rules on online food and grocery delivery pricing. Broad requirements could disrupt legitimate promotional practices across a marketplace where prices and fees are controlled by many different parties.
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Advertising Day on the Hill: Interview with ANA's David Buzby
Pulse April 30, 2026Ahead of ANA's Advertising Day on the Hill, David Buzby explains why advertising supports more than twenty percent of U.S. economic activity and outlines industry priorities on privacy, taxes, and AI. The discussions highlight growing regulatory pressure and the case for a unified federal approach.
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Zero-Party Data: The Trust Revolution Reshaping Patient Engagement
Leading Edge April 20, 2026Zero-party data gives pharma marketers real-time, patient‑reported insights that improve trust, precision, and performance across today’s privacy‑driven healthcare landscape.
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Experts Provide Best Practices for Legal Compliance within Creator Partnerships
Event Recaps April 7, 2026Legal experts from Reed Smith and SuperAwesome unpack rising regulatory scrutiny of influencer marketing, outlining disclosure rules, FTC guidance, and risk-mitigation steps brands need to protect creator partnerships.
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Five Moves to Build Brand Trust in the Data-Driven Era
POVs March 20, 2026Learn five moves your brand can make to earn consumer trust through responsible data governance, lifted directly from the ANA’s “Building Brand Trust with Data Governance and Privacy” playbook.
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Updates on NAD Self-Regulation, Price Advertising, and Marketing in Canada
Event Recaps March 10, 2026During a recent meeting of the ANA Legal Affairs Committee, attendees learned about the National Advertising Division, the laws governing price advertising, and the legal essentials of advertising in Canada.
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ANA Ethics in Action: Year in Review and What’s Next in 2026
Leading Edge December 8, 2025It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.
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LinkedIn Updates Its Professional Community Policies
Marketing News November 10, 2025LinkedIn last week updated its Professional Community Policies to provide clarity about the limited cases in which the B2B social network may post graphic or disturbing content due to its educational or newsworthy value.
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Inbox Integrity: Your 5-Step Guide to Ethical Email Campaigns
Leading Edge October 14, 2025Do you worry your email campaign will be considered spam before it is opened? Besides best marketing practices, it is key to consider ethical email practices. This alert outlines key ethical considerations for email marketing – whether you're leveraging AI-driven personalization or using traditional methods.
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Venable LLP: Why Pricing, Influencers, and Subscriptions Are Under Fire
Event Recaps September 24, 2025Venable LLP explored consumer class actions and litigation trends, including common claims, types of products and services targeted, and theories of liability and defenses.
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How to Prevent Influencer Marketing Legal Exposure
Event Recaps September 8, 2025During a session at an August 2025 ANA Digital and Social and Influencer Marketing Committee meeting, Jim Dudukovich, partner at Nelsons Mullins Riley and Scarborough, discussed possible legal repercussions of influencer marketing and how best to avoid them.
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Green Claims Under Fire: Proskauer Rose LLP Reveals What Brands Must Know
Event Recaps September 3, 2025Proskauer Rose LLP shared recent developments in environmental marketing law, highlighting how evolving regulations and litigation are reshaping the way brands substantiate green claims and communicate sustainability to consumers.
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Frankfurt Kurnit Klein & Selz PC and BBB National Programs on Best Practices for NAD Proceedings
Event Recaps August 26, 2025Frankfurt Kurnit Klein & Selz PC and BBB National Programs demystified NAD’s procedures and offered practical insights for advertisers navigating the self-regulatory environment.
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Building Trust — Two New Reports Demonstrate Ethical Accountability
Leading Edge August 10, 2025Trust isn’t just a nice thing to have — it’s a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. Learn why the key is ethical marketing.
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Influencer Marketing: Barnes & Thornburg and Mattel Share Compliance Insights
Event Recaps July 9, 2025Recent NAD decisions provide critical guidance for brands and influencers on disclosure requirements, material connections, and compliance responsibilities in influencer marketing campaigns.
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Real Talk with the Regulators (Self and State): Key Issues, Compliance, and Risks for Advertisers
Webinar Rewinds June 26, 2025This webinar features a power-packed conversation with top regulators who are shaping the future of advertising law and regulation. They broke down the latest enforcement trends, unpacked emerging legal risks, and offered practical strategies to help your teams stay aligned, agile, and ahead of the curve.
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Self-Regulation in the Beer Industry: Evolution of the Advertising and Marketing Code and Approach to New Media
Event Recaps June 13, 2025For over 90 years, self-regulation of advertising has been a hallmark of the beer industry. General Counsel for the Beer Institute Mary Jane Saunders shared background about the evolution of the Advertising and Marketing Code as well as the beer industry’s approach to new media.
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Marketing in a Cookie-Less World
ASK Answers April 18, 2025What strategies are developing for marketers to deal with the cookie’s eventual demise?
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The AI Marketing Transformation: Key Takeaways
Pulse April 10, 2025The marketing industry has faced many technological advancements, yet is currently facing the biggest, and perhaps most controversial, to date: artificial intelligence (AI). While some organizations have embraced AI and successfully implemented it throughout their organizations, others still have hesitations surrounding AI and therefore are at risk of falling behind in the industry.
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