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Search returned: 302 document(s).
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When Talent Is Everywhere, Hire for Hunger
Leading Edge June 22, 2026As layoffs reshape the talent market, marketing leaders face a new challenge: identifying hungry, high-impact hires. This essay argues that drive, curiosity, and initiative matter more than credentials in a crowded field.
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Why Scope Management Success Starts Long Before Go-Live
Partner Content June 4, 2026Fragmented SOW processes slow automation efforts across large advertisers. Drawing on Regeneron VP Sabrina Traskos' experience, this analysis explains why scope management success may depend more on organizational readiness than software selection.
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A Former Chief Data Officer at Mastercard Gives Her Tips for Agentic AI Preparedness
Event Recaps June 3, 2026Agentic AI is moving from experimentation to production, and marketers may be unprepared for what that means for brand governance. JoAnn Stonier, former chief data officer at Mastercard, outlines how agent design, data readiness, and human oversight could define competitive advantage.
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How Marketing's Talent Strategy Must Evolve in the Age of AI
Partner Content June 2, 2026Artificial intelligence is reshaping marketing talent strategy, forcing leaders to rethink how teams, workflows, and governance operate. Drawing on insights from BCG, McKinsey, and Wripple, the article outlines five structural shifts that could determine whether marketing organizations keep pace or fall behind.
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How the Medallion Mindset Allowed Mastercard to Leverage Data and AI More Reliably
Event Recaps June 2, 2026Mastercard's Fabien Thiaucourt argues that AI's biggest limitation is not the technology but the data it is training on. His medallion framework could reshape how marketers structure data for speed, trust, and AI readiness.
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In-Housing Creativity: A Conversation with Saatva's David Link
Pulse May 27, 2026Saatva chief creative officer David Link reveals how a 16-person in-house team produces more than 100 social videos and multiple TV spots a year — while saving millions. His model may signal how brands can reclaim creative control without sacrificing quality.
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ANA CMO MarTech Mastery Series: Building High-Performing Teams and Culture
Knowledge Partners May 19, 2026Marketing technology performance is ultimately a people and culture challenge. Even the most advanced MarTech stack will underdeliver without the right support. This MarTech Mastery Workshop focuses on how CMOs and MarTech leaders can build and lead high-performing teams and a winning culture capable of thriving amid constant change.
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Publicis Groupe Acquires 160over90
Marketing News April 6, 2026Publicis Groupe is acquiring 160over90, a global sports marketing agency from WME Group, and integrating it with Publicis Sports. The deal could reshape how brands plan and measure sports investments across sponsorships, live events, and commerce.
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Forget the Finish Line: Why Systems, Not Goals, Are the Way Forward for Marketers
POVs April 6, 2026Why the “finish line” mindset no longer works for marketers. This POV explains how shifting from goals to systems helps teams perform consistently amid changing platforms and rising expectations.
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The Future of the Media Organization: How Leading Brands Are Transforming for Tomorrow
Webinar Rewinds February 26, 2026Based on insights from a global survey of senior media leaders, speakers in this webinar presented findings from new joint WFA & mediasense research on how brands are rethinking the structure and operation of their media organizations — and highlighted where the greatest opportunities for transformation lie.
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How Nationwide Supercharged Marketing with a New Operations Department
Event Recaps February 24, 2026Nationwide’s Chris Schraff reviewed how his organization’s revamped marketing operations department has embraced data-driven decision making, agile practices to uniquely serve customers, and a solutions-oriented approach to streamline processes, drive down costs, and raise profits.
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Five Moves to Make Marketing Ops Your Competitive Engine
POVs February 9, 2026Pulling takeaways from the ANA’s report, “Unlocking the Strategic Value of Marketing Operations,” this POV will teach you how to transform your marketing ops team from a tactical outfit into a group of architects who turn chaos into clarity and leverage tactical excellence to fuel tangible business impact.
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Nationwide’s Marketing Operations Transformation Journey
Conference Session Videos January 26, 2026In this video, Nationwide’s Chris Schraff reviewed how his organization’s revamped marketing operations department has embraced data-driven decision making, agile practices to uniquely serve customers, and a solutions-oriented approach to streamline processes, drive down costs, and raise profits.
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New Year, New Data Playbook: Aligning Marketing and IT for 2026
Webinar Rewinds January 4, 2026This session provides a new playbook for marketing and IT to win together: a unified data foundation that gives marketers the self-service freedom to drive business outcomes, while giving IT the absolute security and governance they require.
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Marketing Communications Planning Playbook
Playbooks January 1, 2026Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.
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Project Management Playbook
Playbooks January 1, 2026Use this step-by-step playbook and set of 37 premium tools and templates to create a comprehensive approach to project management.
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Public Relations Plan Playbook
Playbooks January 1, 2026Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.
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Sales Enablement Plan Playbook
Playbooks January 1, 2026Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.
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Sales Training Playbook
Playbooks January 1, 2026Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.
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Social Media Marketing Plan Playbook
Playbooks January 1, 2026Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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