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Marrying Sustainability and Performance in Digital Advertising: Lessons from the ANA Sustainability Committee
Event Recaps March 26, 2026The ANA Sustainability Committee explored how to reduce the carbon footprint of digital ads, improve the effectiveness of advertising that highlights sustainability, and eliminate media waste to drive both environmental and business outcomes.
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How Patagonia Used Its Heritage to Launch a Food Brand
Event Recaps February 26, 2026Jen Berliner, head of brand and innovation at Patagonia Provisions, shared how the company is transforming Patagonia’s mission into a fast growing food business by pairing regenerative sourcing with category-specific, consumer-first brand building.
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Lessons in Maximizing Influencer-Driven Ad Production and Reducing Your Carbon Footprint
Event Recaps February 12, 2026This meeting of the ANA Production Management Committee explored the evolution of advertising production through experiential marketing, creator- and influencer-led content, and the growing imperative to reduce carbon impact through smarter planning and more sustainable production practices.
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How Mastercard and Ad Net Zero Standardize Sustainability
Event Recaps January 16, 2026Ad Net Zero and Mastercard outlined how the Global Media Sustainability Framework is becoming a practical industry standard for measuring and reducing carbon emissions across media channels. The session detailed how collaboration, consistent methodology, and shared best practices are enabling advertisers to cut waste, improve performance, and embed sustainability into everyday marketing workflows.
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Revolt Reveals the Hidden Cost of Sustainability Silence
Event Recaps January 16, 2026Olly Lawder, senior strategy director at Revolt, a global strategic consultancy, shared new research revealing how sustainability silence affects financial performance, reputation, and authenticity — and outlined a strategic framework to help brands regain their voice.
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Sustainability Report Template
Tools January 1, 2026A comprehensive template for creating a sustainability report.
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Sustainability Assessment Template
Tools January 1, 2026A comprehensive assessment of your organization's current level of sustainability.
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Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
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You Won’t Beleaf It! Legal Risks with Environmental Claims in a Global Context
Webinar Rewinds November 4, 2025This webinar focused on the current state of environmental claims regulation in the U.S., the EU, and the UK and summarized some of the hotter legal issues in each jurisdiction that brands and marketers should be aware of as they aim to tout the environmental benefits of their products.
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Sustainability: Six Best Practices
Leading Edge October 31, 2025For brands that want to build brand trust and garner loyal customers who not only value their products but feel connected to the brand’s ethics, prioritizing sustainability within the enterprise is not just a “nice to have” but a necessity. This article discuss six best practices.
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Connected TV: Unlocking Sustainable Growth Through Smarter Media Planning
Research Reports October 1, 2025In 2024, the ANA’s first study on sustainable media planning in digital advertising showed that advertisers can measurably reduce emissions without compromising campaign performance within the programmatic ecosystem. This year’s follow-up report focuses on Connected TV (CTV).
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How to Reduce the Carbon Footprint of Your Ad Production
Leading Edge September 25, 2025Kate Tancred, CEO of Untold Fable, discusses ways to reduce the environmental impact of their ad shoots without compromising quality and creativity.
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PepsiCo and Unilever Launch 'STEP up for Agriculture' Initiative
Marketing News September 22, 2025PepsiCo and Unilever are banding together to launch Supporting Trusted Engagement and Partnership up for Agriculture (STEP up for Ag), which is designed to strengthen the sustainability efforts of farmer-facing support organizations across North America.
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These Award-Winning Campaigns Put People & the Planet at the Center
Pulse September 8, 2025Leading with a purposeful mission and creating human-focused campaigns with a measurable impact is marketing at its finest. Below are campaigns that did just this — and inspired people to participate in their communities.
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How eBay Tapped into 1960s Vogue to Showcase Its Fashion and Sustainability Credentials
Smarties Awards August 18, 2025Facing the challenge of not being perceived as a credible destination for high-end fashion and vintage clothing — particularly among young, environmentally-focused people — eBay worked with former 1960s Vogue model Twiggy on a campaign that showcased how it is the ideal place for shopping sustainable fashion.
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French Telecom Company Encourages Smartphone Recycling Through Rugby Partnership
Smarties Awards August 14, 2025French telecommunications company Orange transformed old smartphones into gold medals for the 2023 Rugby World Cup to drive awareness of its smartphone recycling program.
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Business Leaders Know We’re on the Wrong Path | On Scope
Podcast Clips August 7, 2025Simon Mainwaring, founder and CEO of We First, says that business leaders have been suffering privately for years while being publicly complicit in behavior that harms everyone, “politing” their way to total oblivion.
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Three Core Characteristics of Effective Leadership in 2025 | On Scope
Podcast Clips August 7, 2025We First Founder and CEO Simon Mainwaring says we’re on the cusp of a business renaissance, if we want to be. To fulfill that vision, leaders must embrace crisis management, back out of the future, and re-position challenges as marketplace opportunities.
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How to Develop a “We First” Mindset | On Scope
Podcast Clips August 7, 2025Simon Mainwaring says the solution to avoiding total annihilation as a species is to bring the business mindset from “me” to “we.” He shares some tips for how to do that at scale across your organization.
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Infusing Business with Self-Awareness with Simon Mainwaring
On Scope July 31, 2025Simon Mainwaring, founder and CEO of We First, joins On Scope to discuss what true business leadership looks like in 2025, what the long-term consequences of abdicating the reins of marketing to technology might be, and how our industry can move forward focused on the “We” in a world that rewards callous individualism.
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