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AI Transformation Is No Longer a Technology Challenge — It Is a Leadership Challenge
Leading Edge June 3, 2026More than half of ANA members say the pace of AI change feels overwhelming, yet 83.5 percent remain curious. The Hands-On AI Tool Sandbox Series shows how marketers could evaluate AI tools for real workflows, relevance, and long-term fit.
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May Hands-On AI Tool Sandbox Series — Jasper AI
Knowledge Partners May 29, 2026Reserved exclusively for ANA members, this intimate training is designed to give marketers a rare opportunity to go deep with one of the most talked-about AI tools in the industry.
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Bonus Episode: Why Personal Branding Is Your Company's Secret Weapon, with LinkedIn's Alex Josephson
On Scope May 14, 2026Alex Josephson, VP of BrandWorks at LinkedIn, joins the On Scope podcast to discuss the rise of the professional influencer and the power of personal branding. The shift toward authentic executive visibility and human content, created by employees, could change how brands build trust and spur consumers to make decisions.
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Survey: Just 42 Percent of CMOs Feel They Are Well-Equipped by Their Marketing Teams
Marketing News March 30, 2026Fifty percent of CMOs say their budgets leave them well-equipped to fuel business over the next six months, according to "The Conference Board CMO+CCO Meter," which was released on March 26. However, just 42 percent of CMOs felt well-equipped by their teams, down sharply from 52 percent in the June 2025 study.
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What Marketers Can Learn from American Express’s “Always in Beta” Mindset
Event Recaps February 20, 2026American Express’s Heather Strickland shared simple, practical ways for marketers to build learning into their daily flow of work, influence their own organization’s growth culture, and future-proof their career in a constantly changing industry — skills that make up an “always in beta” mentality.
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Are Marketers Responsible for Their Own Lack of Fulfillment | On Scope
Podcast Clips February 11, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a Marketing Week survey that shows an alarming number of marketing professionals feel overwhelmed, undervalued, exhausted, and unfulfilled. The pair ponders if the marketing industry itself is to blame for causing people to feel this way.
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The ANA’s CEO Had a Great CTA for All Marketers in 2026 | On Scope
Podcast Clips January 28, 2026Despite concerns about AI and job loss and economic instability, ANA CEO Bob Liodice still feels very optimistic about the future of marketing. He shared why he feels this way during an appearance on the On Scope podcast.
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The New Mindset for the Modern Marketer Is Constant Evolution
Conference Session Videos January 26, 2026Marketing is constantly evolving, with new platforms, audiences, expectations, technologies, and terminologies popping up nearly every day. In this video, discover how adapting an “always in beta” mindset can help you stay curious, adaptable, and inspired no matter your role or title.
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Welcome to the Era of the Impatient Marketer
Trends and Technology December 19, 2025Despite recent fluctuations, marketing jobs are fundamentally changing amid the rise of artificial intelligence (AI). The best marketing job candidates for the AI era demonstrate not just curiosity, but impatience, marked by a burning desire to experiment and pursue projects without handholding.
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ETS: Redefining KPIs with Durable Skills in the Age of AI
Event Recaps September 9, 2025ETS shared its vision for preparing 100 million people for the future of work by 2035, emphasizing the importance of measuring human capability. The organization is advancing the science of measurement to empower individuals and organizations to thrive in an AI-driven world.
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Delta Benefits Unpacked: How American Express Revolutionized Employee Training With TikTok-Style Videos for More Than 5,000 Global CCPs
In-House Excellence Awards September 9, 2025American Express created a first-of-its-kind short-form training series using TikTok-style videos to educate over 5,000 Customer Care Professionals globally on new Delta Amex Cobrand Cards benefits, replacing traditional static training materials with engaging, digestible content that enabled better customer connections.
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Decoding Talent and Measuring Skills with AI and Data
Conference Session Videos September 7, 2025In this video, ETS shared its vision for preparing 100 million people for the future of work by 2035, emphasizing the importance of measuring human capability. The organization is advancing the science of measurement to empower individuals and organizations to thrive in an AI-driven world.
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How to Find Your North Star Advantage
Conference Session Videos July 12, 2025In this video, Scott McAllister, founder and CEO of MCA Executive Services, presented a comprehensive framework for purpose-driven leadership.
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Global CMO Growth Council Spotlight on Talent, Cannes 2025
CMO Content July 2, 2025This session from a meeting of the Global CMO Growth Council at Cannes explored how CMOs must rethink talent strategies to close critical skills gaps, foster cross-functional collaboration, and create cultures that attract, retain, and grow modern marketing talent.
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Your North Star Advantage: How Values-Driven Leadership Elevates Your Career
Event Recaps June 30, 2025Scott McAllister, founder and CEO of MCA Executive Services, presented a comprehensive framework for purpose-driven leadership.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds May 1, 2025ANA is one of the most influential communities of marketers in the world. In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers
CMO Content February 26, 2025The ANA’s CMO Group reflects on the last four years of the organization’s “Global Day of Learning” program.
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How to Keep Your Company’s Talent Pipeline Flowing
Event Recaps February 12, 2025Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.
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Three Ways You Can Help Employees Avoid Workplace Burnout
POVs October 17, 2024Matthew Schwartz shares three tips for how your organization can work to alleviate worker burnout, keep your staff fulfilled and productive, and ensure that your bottom line continues to grow.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds September 19, 2024In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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