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Search returned: 193 document(s).
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Marketing to Women
ASK Answers May 22, 2026How can my brand effectively target and reach women with my marketing efforts?
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How to Create Emotionally Resonant Campaigns
Leading Edge May 22, 2026Empowerment messaging performs best when reframed around capability, progress and tangible outcomes.
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DoorDash Brings the Mom Group Chat to Life for Mother's Day
Marketing News May 5, 2026DoorDash brings the 'mom group chat' to life with a Mother's Day campaign blending memes, retail deals, and dining perks. The effort highlights the modern "mom village" and shows how cultural humor and utility can shape seasonal brand marketing.
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Marketing to Moms
ASK Answers April 30, 2026Despite controlling most household purchasing decisions, moms still feel misrepresented in advertising. Research from SeeHer, BabyCenter, and ANA case studies shows brands that prioritize realism, emotional support, and cultural insight may earn trust, engagement, and sales.
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The CMO’s New Responsibility
Leading Edge April 24, 2026As CMOs gain greater financial influence and operate as data‑driven growth leaders, they have a pivotal opportunity — and responsibility — to advance more women into power roles. By owning revenue, partnering with finance, increasing visibility, and actively sponsoring women, CMOs can help reshape leadership pipelines and drive long‑term equity across organizations.
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Why Do Agencies Still Struggle with the Gender Pay Gap? | On Scope
Podcast Clips April 1, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a study on the persistent gender wage gap in advertising, hypothesizing on why the industry continues to struggle to make progress and speculating about the need to rethink leadership models in business as a possible solution.
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How Dove Leveraged Pinterest and Creators to Promote Realistic Beauty Standards
Event Recaps April 1, 2026Pinterest’s Lauren Glaubach and Dove’s Dana Paolucci showcased the reasons why brand-creator partnerships on Pinterest present an interesting opportunity for brands, using Dove’s own campaign on the platform to highlight a real-world example of success.
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Many Women Believe Brand Representation is Performative | On Scope
Podcast Clips March 18, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a Zappi report that found that an alarming number of women think brands aren’t investing in ads that genuinely reflect them, with many calling the efforts “performative.”
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ABX Identifies the Super Bowl’s Standout and Struggling Ad
Leading Edge March 11, 2026The ANA’s Inclusive Marketing practice and the Advertising Benchmark Index share insights from their Super Bowl 2026 analysis, revealing widespread declines across key creative KPIs, major gender based performance gaps, and the few brands — like Toyota — that delivered meaningful cultural and emotional impact.
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2026 Super Bowl Advertising Analysis, by ABX
Knowledge Partners February 23, 2026Advertising Benchmark Index and the ANA Inclusive Marketing Practice share insights from their 2026 Super Bowl analysis, revealing widespread underperformance among women and demonstrating that resonance with women leads to better business outcomes across key KPIs.
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Authentic Female Portrayals Outperform Across Every Creative Metric
Leading Edge February 17, 2026Research from SeeHer and Ipsos reveals that ads featuring multidimensional female representation deliver a 10 percent lift in media value and a 21-point boost in creative effectiveness.
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What Makes A GEM Award Winning Campaign? Intuit's Keys to Success
Webinar Rewinds December 23, 2025In this session, Vianca Tirado, head of content strategy at QuickBooks, shared the ANA SeeHer B2 GEM award-winning "Helping Hoop Mob Grow" campaign case study, providing insights, strategy, and best practices that drove growth for Intuit QuickBooks.
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ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
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SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
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ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
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Dove Suits Up for Super Bowl LX
Marketing News December 9, 2025Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.
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How Georgia Pacific Is Driving Business Results Through Accurate Portrayals of Women
Event Recaps November 24, 2025Representatives from Georgia-Pacific shared how the organization is using SeeHer and GEM scoring to drive authentic portrayal of women in advertising and boost brand performance.
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Connecting Women Creators: TikTok and Innovate Marketing Group’s Women Who Will Series
Event Recaps November 18, 2025TikTok and Innovate Marketing Group’s “Women Who Will” multi-city series reimagined Women’s History Month by uniting local women creators through intimate IRL experiences, driving deep community connection, organic content, and record-breaking campaign engagement.
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Strive for More 2.0: Portrayal Tips and Creative Techniques to Increase Media Value and Sales
Webinar Rewinds November 17, 2025Want to boost your creative effectiveness by 31%? And your sales by 44%? Start by showing women something revolutionary — THEMSELVES!
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