Brand Activations that Drive Results | School of Marketing | ANA

Brand Activations that Drive Results

To build profitable, long term brand loyalty, brands are increasingly looking for ways to more effectively engage with consumers beyond traditional channels. This course will cover the key platforms for activating your brand - Brand Experiences and Events, Branded Content, Influencer Marketing, Sponsorships, Cause Marketing, Promotions and Measurement. You’ll learn the core principles of each discipline and best practices for implementing a brand activation plan in your business. In this course, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools. 

Who is this Course For?

This course is for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation. 

Learning Objectives

  1. Learn how to bring your brand to life across the different types of marketing channels
  2. Learn how to stand out from the crowd and better optimize investments in promotions, partnerships, sponsorships, events, etc.
  3. Explore what makes a brand activation successful, using best practices and current examples in the brand activation space
  4. Determine how to measure and implement brand activations
  5. Learn how to create an activation plan of your own that you can use in your everyday work

Find out what you'll learn from instructor Simon Bradley in the video below.


Estimated Length of Completion

Approximately 75 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Simon Bradley

Founder, Simon Bradley Marketing

Simon is a senior marketing leader and founder of Simon Bradley Marketing, which provides hands-on expertise and practical support to marketing organizations through project sprints, consulting and training. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last 14 years and has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing and Integrated Marketing.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.