Brand Activations That Drive Results
Today’s consumers are harder to reach — and harder to impress. With audiences increasingly tuning out traditional advertising, brands must find fresh, impactful ways to connect, inspire action, and earn lasting loyalty. This course equips marketers with the skills to plan and deliver brand activations that generate buzz, create shareable experiences, and drive measurable business results.
You’ll use a practical Brand Activations Planner to design a campaign you can bring back to your organization and implement right away. We’ll explore the key activation platforms — brand experiences and events, sponsorships and cause marketing, content and influencer marketing, and promotions — and dig into the principles and best practices behind each.
Through a mix of strategy, case studies, and hands-on planning, you’ll learn how to create activations that cut through the noise and convert attention into action. By the end of the course, you’ll have a ready-to-use plan and a set of techniques to deliver creative, cost-effective activations that build your brand and impact your bottom line.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at all levels who want to go beyond traditional marketing
- Those working in brand activations looking for new ideas and inspiration
Learning Objectives
- How to bring your brand to life across multiple channels
- How to stand out and make the most of your activation budget
- What drives success in today’s brand activations
- How to measure and implement activations
- How to build a practical activation plan that you can use right away
Find out what you'll learn from instructor Simon Bradley in the video below.
Estimated Length of Completion
Approximately 80 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Download the full benefits here
This course was last updated on October 13, 2025.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training.
His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.
Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.