Designing a Powerful MarTech Stack | School of Marketing | ANA

Designing a Powerful MarTech Stack

This comprehensive course on how to design a MarTech stack equips marketing professionals with the knowledge to build an effective marketing technology infrastructure. Learners will explore foundational concepts of MarTech stacks, the pivotal role of aligning these systems with business goals, and the dynamic integration of data and technology to drive marketing success. Key lessons cover mapping customer journeys, defining business requirements, and establishing core design principles to ensure a robust and adaptive MarTech ecosystem. By the end of this course, participants will have mastered the strategies to craft a MarTech stack that enhances operational efficiency and supports strategic business objectives, preparing them to lead their organizations in a technologically evolving landscape.

Learning Experience

This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.

Who is this Course For?

    • Marketing practitioners
    • Technologists and developers
    • Brand strategists

Learning Objectives

  1. Grasp the fundamentals of what constitutes a MarTech stack and its significance in modern marketing operations
  2. Recognize the central role of aligning MarTech decisions with overarching business goals and objectives for strategic success
  3. Develop a robust marketing plan and strategy to guide the selection, integration, and optimization of MarTech tools effectively
  4. Ensure a powerful MarTech stack by harmonizing elements such as business requirements, goals, capabilities, and data workflows for seamless integration and operational efficiency

Find out what you'll learn from Transparent Partners in the video below.


Estimated Length of Completion

Approximately 35 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note that this course is part of a more comprehensive 9-course MarTech Foundational Certificate Program to be launched in the next few months. Individual courses may be launched as they are developed and may be available out of sequence.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $29 Silver Tier $49 Nonmember $59


Transparent Partners

Transparent Partners is an independent consulting firm dedicated to helping brands create value through world-class marketing. Our results are achieved through a relentless commitment to, and deep expertise in, marketing technology, marketing and consumer data, and marketing operations.

Our services and expertise span the entire range of MarTech, including assessments, architectural design, selection, implementation, and operationalization. Our commitment is to ensure clients see a positive return on their investment in marketing technologies.

In marketing and consumer data, our proficiency extends to comprehensive assessments, strategic planning, architectural design, and sophisticated measurement & analytics, facilitating informed and data-centric marketing choices.

Additionally, our knowledge in marketing operations ensures clients can effectively execute their strategies, enhancing value creation across all dimensions of their marketing activities.