Fundamentals of Digital Marketing: #Human-Powered

Technology has transformed business, and nowhere is this change more dramatic than how brands engage with consumers. For the first time ever, brands must contend with and adjust to the most diverse consumer population — from Baby Boomers and Gen X, who have enormous purchasing power, to digitally savvy Millennials and Gen Z, who are the biggest consumer markets. When you have a command of digital marketing strategies and tools, you can better navigate this complicated landscape to build trust among your core customer base and establish long-term relationships. This course gives you the building blocks to manage the dynamics of digital marketing today. From social to mobile, online advertising to influencer marketing, you’ll explore key considerations that drive strategies for digital programs that build brand equity and establish meaningful consumer connections.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

• Progressive professionals charged with building brand relationships
• Junior and mid-level marketers who need to sharpen their digital marketing skills to get ahead
• Success-oriented managers and directors seeking long-term customer relationships to build ROI
• Motivated small business owners who want to connect to their target audience

Learning Objectives

1. Explore how technologies are meeting customers along their journey
2. Discover the building blocks of digital marketing strategy
3. Learn how to market to the widest, most diverse consumer population ever
4. Understand how the traditional purchase funnel has morphed to be more individualized
5. Review the pricing models for all four media categories
6. Learn why share of screen time is so important today
7. Apply digital marketing skills

Find out what you will learn from instructor Neil Feinstein in the video below.

Estimated Length of Completion

Approximately 80 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was updated on August 19th, 2024.