Fundamentals of Digital Marketing: #GetConnected | School of Marketing | ANA

Fundamentals of Digital Marketing: #GetConnected

Technology has transformed business, and nowhere is this change more dramatic than in the ways brands interact with their consumers. Instead of pushing out messaging, we need to meet connected consumers along their journey. We need to authentically demonstrate the relevance of our products and services while building trust. We need to focus on energizing consumers, not advertising our wares. Clearly, the success of your campaigns depends on your digital marketing skills. The smart use of modern media allows you to create meaningful, customer-centric experiences that have a lasting impact. This course gives you the building blocks of digital strategy and important factors to executing your program. From social to mobile, online advertising to influencer marketing, you will explore key considerations that drive strategies for digital programs that build brand equity and consumer connections. And right now, that is more complex than ever.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

  • Progressive professionals who are charged with building relationships with mobile, connected consumers
  • Junior and mid-level marketers who want to sharpen their digital marketing skills to get ahead
  • Success-oriented managers and directors who know that strong consumer relationships are the foundation for long-term ROI
  • Curious small business owners seeking smart, cost-efficient ways to become relevant to their target audience

Learning Objectives

  1. Explore how mobility and connectivity are driving today’s most important digital marketing decisions
  2. Understand how the traditional purchase funnel has evolved
  3. Understand why mobile is THE game changer
  4. Explore the building blocks of digital marketing strategy
  5. Apply digital marketing skills
  6. Learn how to choose the influencer for your campaign
  7. Learn the decisions to building a mobile marketing strategy 

Find out what you will learn from instructor Neil Feinstein in the video below.

Estimated Length of Completion

Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Neil Feinstein

Neil is an award-winning Creative Director turned Brand & Digital Strategist turned college professor. He spent 30 years in advertising, winning a shelf filled with awards in creative development and digital innovation. Along the way he built the first online ads for The New York Times, the first mobile program for the Data & Marketing Association, the first email marketing program for Hachette Filipacchi, and advised blue-chip brands such as Disney, American Express, Conde Nast, Merrill Lynch, Calvin Klein Fragrances, and not-for-profits ASPCA and Wounded Warrior Project. He’s a top rated international speaker, having lectured on multichannel marketing, integrated advertising, digital and creative strategy, and customer experience. 

When he’s not helping clients build unforgettable customer experiences, Neil is inspiring the next generation of advertising greats as Assistant Professor of Advertising at St. John’s University. His research focus is digital innovation: he conducts a yearly “Hot or Hype” survey to determine the most important innovations for practicing digital marketers, and also researches the power of influence marketing.