Five Minutes to Integrated Marketing Success (Microlearning)
This five-minute microlearning course will explore how to align brand objectives, messaging, and touchpoints using a proven five-step recipe for marketing success.
Learning Experience
This is a multi-media microlearning course that provides real-world practitioner-led experience and is interactive.
Who is this Course For?
- Campaign managers looking to transition from fragmented tactics to a cohesive marketing plan
- Brand managers seeking a repeatable framework to ensure brand consistency across all consumer touchpoints
Learning Objective
By the end of this course, you will be able to apply the Recipe for Integrated Marketing framework to ensure your campaigns deliver a seamless 360 experience for your audience while maximizing operational efficiency and measurable impact.
Find out what you’ll learn from this course in the video below.
Estimated Length of Completion
Approximately 5 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 | ||||
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training.
His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.
Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.