Leveraging Social Media for Brand Building

The proliferation of social media platforms and empowered consumers makes it challenging to capture your target audience's attention. Even the biggest brands struggle to use social media effectively to be relevant and authentic. It’s no longer a question of whether social media plays a role in marketing; it’s about what role the modern marketer needs to play in developing the best social media strategy to drive marketing results, customer engagement, and overall business success.

This course provides a comprehensive framework for building effective social media campaigns that drive brand growth. Participants will learn how to develop a social media marketing strategy, plan and execute campaigns across platforms, and measure results for continuous optimization. The course covers the social media landscape, audience understanding, platform selection, content planning, social listening, user-generated content strategies, and influencer partnerships.

Course participants will leave with actionable concepts and tools they can immediately apply to real-world situations, including aligning social media strategy with the company’s customer journey and marketing plan goals. The course provides practical frameworks and models for understanding and optimizing social media strategy to enhance overall customer experience and build brand equity.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

• Marketers at all levels, with a specific focus on those leading online marketing, social media, and digital strategy
• Marketing professionals and related roles that want to improve their understanding of social media strategy, how to use social media strategically as part of the modern marketing mix, or gain a better understanding of the social media opportunity for their brands

Learning Objectives

1. Apply a framework for developing a social media marketing strategy aligned to business objectives
2. Plan and execute social media campaigns across platforms
3. Leverage social media to enhance the customer journey and experience

Find out what you will learn from instructor Mary Czarnecki in the video below.

Estimated Length of Completion

Approximately 85 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was last redesigned on May 11, 2026.