Maximizing MarTech Value Through Change Management | School of Marketing | ANA

Maximizing MarTech Value Through Change Management

This engaging course on change management in MarTech offers professionals the tools and insights needed to master the art of change management within the evolving marketing technology landscape, ensuring seamless integration and adoption of new technologies. Through comprehensive lessons, attendees will learn to identify the need for change, develop strategies for effective management, and understand the impact of these changes on organizational goals. The curriculum unpacks the essential change management frameworks, highlights the significance of communication and leadership in facilitating change, and explores methods for overcoming resistance. By the conclusion of the course, participants will be adept at navigating the complexities of change in MarTech, equipped to lead their organizations through transitions with confidence, and prepared to achieve operational excellence and strategic success.

Learning Experience

This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.

Who is this Course For?

    • Marketing practitioners
    • Technologists and developers
    • Brand strategists

Learning Objectives

  1. Gain insight into the pivotal role of change management in facilitating successful transitions within the MarTech landscape
  2. Acquire proficiency in navigating the complexities of change management by familiarizing yourself with common frameworks and methodologies, enabling you to effectively plan, implement, and reinforce organizational changes
  3. Learn to identify both obvious and subtle indicators that signify the need for change management in your MarTech ecosystem
  4. Develop the skills and expertise necessary to craft and execute a comprehensive change management strategy tailored to the specific needs and objectives of your MarTech change initiative

Find out what you'll learn from Transparent Partners in the video below.


Estimated Length of Completion

Approximately 50 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note that this course is part of a more comprehensive 9-course MarTech Foundational Certificate Program to be launched in the next few months. Individual courses may be launched as they are developed and may be available out of sequence.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $29 Silver Tier $49 Nonmember $59


Transparent Partners

Transparent Partners is an independent consulting firm dedicated to helping brands create value through world-class marketing. Our results are achieved through a relentless commitment to, and deep expertise in, marketing technology, marketing and consumer data, and marketing operations.

Our services and expertise span the entire range of MarTech, including assessments, architectural design, selection, implementation, and operationalization. Our commitment is to ensure clients see a positive return on their investment in marketing technologies.

In marketing and consumer data, our proficiency extends to comprehensive assessments, strategic planning, architectural design, and sophisticated measurement & analytics, facilitating informed and data-centric marketing choices.

Additionally, our knowledge in marketing operations ensures clients can effectively execute their strategies, enhancing value creation across all dimensions of their marketing activities.