Practicing Agile Marketing | School of Marketing | ANA

Practicing Agile Marketing

While many organizations may embrace the philosophy of a more iterative, agile approach, they struggle to implement the methods, processes, and roles that unlock its true benefits. Using frameworks such as Scrum, which is built upon agile principles, can enable marketing teams to be more efficient, effective, and provide opportunities to learn and improve more quickly.

The approach outlined in this course was created to help marketers take agile principles and the related Scrum framework to create better ways of approaching marketing. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this course will walk you through how to use agile roles and methods within your marketing campaigns and initiatives.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

This course is for marketing executives and professionals that want to understand how to implement Agile principles within their marketing to increase their effectiveness, including:

    • CMO and marketing leadership
    • Marketing management
    • Marketing team members

Learning Objectives

  1. Sprint Planning and Estimation
  2. Sprints and the Scrum Process
  3. Agile and Marketing Campaigns
  4. Agile and Projects
  5. Incorporating Continuous Improvement

Find out what you will learn from instructor Greg Kihlström in the video below.

Estimated Length of Completion

Approximately 85 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Greg Kihlstrom

The Agile World

Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.

Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.

He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.