Presentation Writing and Delivery to Convey, Compel and Convince | School of Marketing | ANA

Presentation Writing and Delivery to Convey, Compel and Convince

Presentations are an essential feature of business today. Whether at your company or to clients or other stakeholders you will need to present your ideas in a way to move them - and the business - forward. In this course you will learn a structured approach to writing and delivering winning presentations that allows you to Convey, Compel and Convince your audience of your ideas. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who Is This Course For?

Anyone that needs to learn or refine their approach to developing and delivering presentations to convince their audience of what they are telling them.

 Learning Objectives

  1. How to structure an effective presentation using the 3 C’s structure – Convey, Compel and Convince
  2. Develop a point of view with “must knows” to keep your audience focused
  3. Use visual aids, storytelling and other techniques to bring your ideas to life
  4. Use vocal delivery and body language techniques to sell your ideas more effectively
  5. How to handle questions to better convince your audience of your beliefs

Find out what you will learn from instructor Jonathan Holburt in the video below.

Estimated Length of Completion

Approximately 2 or more hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Jonathan Holburt

Jonathan was an agency business director with Asia-Pacific responsibilities for clients as diverse as Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Mead Johnson, Nokia, Hewlett-Packard, and United Airlines. A winner of two Effies for Nokia Asia regional activation, he worked at Saatchi & Saatchi, Young & Rubicam, DDB and Bates and lived in Singapore, Hong Kong, Bangkok, Tokyo, Saigon, New York and Los Angeles.

He has published in the Wall Street Journal, Asian Wall Street Journal, Far Eastern Economic Review, South China Morning Post, Straits Times, Enterprise Innovation, Telecom Asia and Advertising Age and been interviewed on CNN, BBC, Asian Business News and The Advertising Show. Advertising Age described him as an “Asian branding expert.” Jonathan’s novel, “Shadow Emperor” was “optioned” for the movies. He’s a Magna Cum Laude graduate from UCLA.

Currently, he has advisory roles at two start-ups: medical device company AAT research and web-filtering company Rawstream.