Strategic Customer-Centric Marketing | School of Marketing | ANA

Strategic Customer-Centric Marketing

Marketers today are pulled into product-centric thinking by the nature of their roles and by the many dynamics in the marketplace. This makes it difficult to get and stay focused on the customer, ultimately leading to wasteful marketing investments. This course will teach effective approaches to customer-centric marketing strategy that enables your brand to set itself up for success.

You will master a best practice strategic marketing framework that helps you to deliver powerful customer-centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a disciplined process you may use over and over again. Further, this course provides a best-in-class approach to briefs to ensure customer-centric marketing from beginning to end.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who Is This Course For?

Middle and senior level brand marketers, researchers or customer insight leaders – who are looking to become more customer-centered and make strategic choices about target audiences.

Learning Objectives

  1. Learn and apply a discipline framework that will improve all your marking campaigns
  2. Know what is and what isn’t an insight
  3. Understand how to come to know your target audience more deeply
  4. Learn how to generate powerful insights that drive effective creative
  5. Understand how to effectively build or strengthen briefs so they are customer-centric and strategically focused
  6. Learn how to drive messaging communications that is on strategy and aligned with your customer needs
  7. Understand and master how to choose the right channels for your customer as they go from consideration, to purchase, and on to advocacy

Find out what you will learn from instructor Nancie Ruder in the video below.

Estimated Length of Completion

Approximately 2 or more hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99