Strategic Customer-Centric Marketing

Marketers today are pulled into product-centric thinking by the nature of their roles and by the many dynamics in the marketplace. This makes it difficult to get and stay focused on the customer, ultimately leading to wasteful marketing investments. This course will teach effective approaches to customer-centric marketing strategy that enables your brand to set itself up for success. 

You will master a best practice strategic marketing framework that helps you to deliver powerful customer-centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a disciplined process you may use over and over again. Further, this course provides a best in class approach to briefs to ensure customer-centric marketing from beginning to end.

Learning Experience

 

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

 

Who Is This Course For?

Middle and senior level brand marketers, researchers or customer insight leaders – who are looking to become more customer-centered, and make strategic choices about target audiences.

Learning Objectives

  1. Learn and apply a discipline framework that will improve all your marking campaigns
  2. Know what is and what isn’t an insight 
  3. Understand how to come to know your target audience more deeply
  4. Learn how to generate powerful insights that drive effective creative
  5. Understand how to effectively build or strengthen briefs so they are customer-centric and strategically focused
  6. Learn how to drive messaging communications that is on strategy and aligned with your customer needs
  7. Understand and master how to choose the right channels for your customer as they go from consideration, to purchase, and on to advocacy

Estimated Length of Completion:

Approximately 2 hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

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Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Noetic Consultants

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. They provide fresh perspectives and intelligent thinking to help you achieve your goals. They are distinct in their approach because they are culturally aware of and adaptable to your organization. They are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.